2014

Jennifer Garner, On Behalf Of Save The Children, Teams Up With Frigidaire To Celebrate -- And Clean Up -- Life's Messiest Adventures Star of "The Odd Life of Timothy Green" Encourages Families to Enjoy Life and Leave the Laundry to the Frigidaire Affinity® Front Load Washer

CHARLOTTE, N.C., July 11, 2012  /PRNewswire/ -- In the new Disney film, "The Odd Life of Timothy Green," in theaters August 15th, Jennifer Garner plays a woman who embarks on the ultimate adventure in clean when she and her husband unexpectedly become parents. At this moment, Garner's character understands what every mother knows: life is full of messy adventures – so make sure you have the right washing machine on hand to help clean things up.

Now Garner, on behalf of Save the Children, is teaming up with Frigidaire, makers of the Affinity® Front Load Washer, to invite families everywhere to share their "Adventures in Clean." Consumers can go to Frigidaire's Facebook page to create and share movie posters chronicling their personal adventures in clean for a chance to win a new Frigidaire Affinity® washer and dryer as well as a trip to Hollywood for the "The Odd Life of Timothy Green" premiere.

To launch "Adventures in Clean," Garner joined local families at Griffith Park in Los Angeles for Frigidaire's Field Day, an event that encouraged kids to compete in various events without worrying about getting dirty while moms had the chance to learn how they can make the most of their laundry settings, from the right wash cycle to the right water temperature, to eliminate grass and mud stains. After the Field Day festivities were over, Frigidaire rolled out the green carpet for an exclusive sneak preview of "The Old Life of Timothy Green" at Grauman's Chinese Theatre.

According to John B. Weinstock, Vice President - Marketing, the Field Day was no challenge for the Frigidaire Affinity® Front Load thanks to the Ready Cleansystem that gently cleans clothes and uses a Fresh Water Rinse resulting in a better clean. "Grass stains don't stand a chance with our 'Ready Steam' feature which improves stain removal," he said. "Plus, with the fastest load wash and dry times – 20 minutes to wash and 25 minutes to dry[1] – Frigidaire gets you out of the laundry room and into your next family adventure in record time."

For each "Adventures in Clean" submission on Facebook, Frigidaire will donate $1 to Save the Children's U.S. Programs[2]. This campaign is part of Frigidaire's $750,000 commitment to programs that promote healthier lifestyles for children living in poverty by providing nutritious snacks and regular opportunities for children to be physically active.

"Through Save the Children's Healthy Choices program, we are ensuring that children living in poverty in America have access to nutritious snacks, like fresh fruits and whole grains, and opportunities to get some healthy exercise," said Mark Shriver, Senior Vice President of U.S. Programs for Save the Children. "With continued support from Frigidaire and Jennifer Garner, we're helping give children the foundation they need for a lifetime of good health."

The entire Frigidaire appliance line is available nationwide at select independent appliance dealers, Best Buy, Lowe's and Sears. For more information about Frigidaire products, please visit: www.Frigidaire.com.

About Frigidaire

Frigidaire is designed with features to help families make the most of their time and space with high-performing, time saving, easy-to-use appliances. Visit www.Frigidaire.com for more information.

About "The Odd Life of Timothy Green"

Academy Award®–nominated director/writer Peter Hedges ("Dan in Real Life," What's Eating Gilbert Grape") brings enchantment to the screen with "The Odd Life of Timothy Green." It's the inspiring, magical story of a happily married couple, Cindy and Jim Green (Jennifer Garner and Joel Edgerton), who can't wait to start a family but can only dream about what their child would be like. When young Timothy (CJ Adams) shows up on their doorstep one stormy night, Cindy and Jim—and their small town of Stanleyville—learn that sometimes the unexpected can bring some of life's greatest gifts.

Disney presents "The Odd Life of Timothy Green," with Ahmet Zappa, Scott Sanders and Jim Whitaker producing, story by Ahmet Zappa and screenplay by Peter Hedges. "The Odd Life of Timothy Green" is slated for release on August 15, 2012.

About Save the Children

Save the Children works to break the cycle of poverty and improve the lives of children by ensuring they have the resources they need – access to a quality education, healthy foods and opportunities to grow and develop in a nurturing environment. When disasters strike, like hurricanes and wildfires, Save the Children is among the first on the ground, ensuring the needs of children are being met.

Save the Children's early childhood education, literacy, physical activity and nutrition, and emergency response programs reached more than 185,000 children in the United States last year alone. For more information, visit www.savethechildren.org/usa.

[1] Based on AHAM standard for 8 lb. load for various load compositions/Quick Cycle selected.

[2] Frigidaire will donate $1 for each day you share your adventures in clean, between 7/8/12 and 9/23/12 with a minimum of $35,000 and a maximum of $40,000.

Contact:
Larissa Lee
Lblee@webershandwick.com
212-445-8329

SOURCE Frigidaire



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