NEW YORK, Oct. 11, 2012 /PRNewswire/ --With back-to-back weeks at the top of Internet charts, the Jewish Council for Education and Research (JCER) Super PAC has cemented its status as a leader in innovative, 21st century campaigning. By embracing social media and crowdsourcing methods to rally support for President Barack Obama, JCER has created a new paradigm for an effective Super PAC.
"LetMyPeopleVote," released on September 20, had comedian Sarah Silverman delivering a hilarious and foul-mouthed warning to students, minorities and the elderly about the risks of being turned away from the polls thanks to new Republican-driven voter ID laws.
JCER followed up with "WaketheF*** Up," starring F-bomb master Samuel L. Jackson, reading from a script by Adam Mansbach and directed by Boaz Yakim and Kitao Sakurai. The Night Before Christmas-esque video features Jackson helping a little girl plead with her family to renew their commitment to the Obama campaign, and parodies the collaboration between Jackson and Mansbach in last year's hit audiobook, "Go the F*** to Sleep."
YouTube hits for "Let My People Vote" have reached 2,334,267, while collective views of "Wake the F*** Up" on YouTube and Yahoo! have reached 4,274,797 as of October 9. In addition to topping the weekly chart, both videos made Mashable's September list of the top 10 most shared ads on YouTube, with "Let My People Vote" in the #1 spot and "Wake the F**k Up" not far behind at #6, despite being released only four days before the end of the month. "Wake the F*** Up" this week was still #2 in the Wall Street Journal's rankings of new views and shares, the only video to remain in the top 5 for consecutive weeks.
JCER director Mik Moore said the videos are a demonstration of the Super PAC's innovative approach.
"We wanted to produce videos that would inform and inspire Obama's base and encourage them to share it with others." Moore said. "With the help of Sam and Sarah, we could talk about substantive issues and get people's attention in a way that the campaign itself never can, while operating on a fraction of the budget of other Super PACs."
The Jewish Council for Education and Research is a federal Super PAC committed to vigorous engagement in civic life. It was created to develop and distribute information to voters, with a focus on issues of concern in the Jewish community. As can be seen in their most recent campaigns, in addition to the 2008 video "The Great Schlep" with Sarah Silverman, the organization uses humor, viral videos, celebrities, and social media as a means of reaching the masses during election season.
CONTACT: Ben Wyskida
BerlinRosen Public Affairs
Office: (646) 452-5637
SOURCE Jewish Council for Education and Research