Jiffy Lube® Announces Goal to Raise More than $1 Million for the Muscular Dystrophy Association Second annual "Muscle Up(SM)" Campaign Encourages Drivers to Fight Back against Muscle Disease through In-Store Donations and Facebook Activation
HOUSTON, July 18, 2013 /PRNewswire/ -- Jiffy Lube International, Inc. – the company that pioneered the fast oil change industry and remains the industry leader in vehicle preventive maintenance – today announced its second annual campaign in support of the Muscular Dystrophy Association (MDA). As part of its "Muscle UpSM" campaign, Jiffy Lube invites drivers to visit participating Jiffy Lube® service centers between August 1 and September 2, 2013 to raise funds for MDA and help those affected by muscular dystrophy and related neuromuscular diseases.
The inaugural "Muscle Up" campaign raised more than $1 million for MDA. This year, with 100 percent of Jiffy Lube franchisees participating in the campaign, the company aims to exceed last year's donations.
"We are excited about this year's 'Muscle Up' campaign, raising funds to help the more than one million Americans affected by neuromuscular diseases," said Jeffrey Lack, director of marketing of Jiffy Lube International. "And, I'm extremely proud that we have 100 percent participation with more than 2,000 franchise-owned Jiffy Lube service centers supporting the effort."
SUPPORT THE CAUSE
The "Muscle Up" campaign emphasizes the parallels between the body's muscles and a vehicle's engine – both require care and maintenance to perform to their fullest potential. Beginning August 1, Jiffy Lube customers can make a $3 donation to MDA through the "Muscle Up" campaign at more than 2,000 participating Jiffy Lube service centers across the country. In return, donors will receive a "Muscle Up" savings book containing more than $100 in Jiffy Lube savings. All funds raised during the month-long campaign will benefit MDA and its programs on both the national and local level.
Additionally, an online donation component will help extend the reach of the campaign. For each new fan who "Likes" the Jiffy Lube corporate Facebook page between August 1 and September 2, 2013, Jiffy Lube will donate $1 to MDA (up to $10,000).
JIFFY LUBE AND MDA
The Muscular Dystrophy Association is committed to funding research and providing health care services and education to help enhance the lives of those affected by neuromuscular diseases. Over the past two years, Jiffy Lube has been working closely with MDA to coordinate the partnership and to connect Jiffy Lube franchisees with their local MDA chapters. In March 2013, MDA National Goodwill Ambassador Bryson Foster, 13, attended the annual Jiffy Lube Convention to share his experiences of living with Duchenne muscular disease and encourage franchisees to support the cause. Recently, Jiffy Lube International staff attended the barrier-free MDA summer camp in the Houston-area, where they spent time interacting with campers.
"We're pleased to announce Jiffy Lube as an MDA partner for a second year," said MDA President and CEO Steven M. Derks. "Jiffy Lube franchisees and drivers across the country helped raise critical funds through last year's 'Muscle Up' campaign, which provides vital funds for clinical care, support services and MDA summer camp for the families we serve. With the generous help of Jiffy Lube franchisees, their employees and customers, we will work together to fight back against muscle disease again this summer."
The "Muscle Up" campaign is driven by the passionate support of Jiffy Lube franchisees, who are deeply committed to giving back to their communities, as well as the drivers who look to Jiffy Lube for their vehicle preventive maintenance needs. To get involved, visit JiffyLube.com to identify and contact your local Jiffy Lube service center; there, you can also find oil change coupons and promotions for your next visit. For updates on "Muscle Up" and for ways to help rally support from family and friends, please visit www.jiffylube.com/mda, facebook.com/JiffyLube or twitter.com/jiffylube.
MDA is the world's leading nonprofit health agency dedicated to finding treatments and cures for muscular dystrophy, ALS and other neuromuscular diseases. It does so by funding breakthrough research, by providing lifesaving support and services, and by rallying communities to fight back — all of which is made possible by its generous supporters. For more information, visit mda.org and follow us on facebook.com/MDAnational and @MDAnews.
About Jiffy Lube
Jiffy Lube International Inc. ("Jiffy Lube"), with more than 2,100 franchised service centers in North America, serves approximately 22 million customers each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with fast, professional service for their vehicles. Headquartered in Houston, Jiffy Lube is a wholly owned, indirect subsidiary of Shell Oil Company. Visit www.JiffyLube.com to learn more about Jiffy Lube and vehicle care.
About Shell Oil Company
Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with 90,000 employees in more than 80 countries. We deliver a diverse range of energy solutions and petrochemicals to customers worldwide. These include transporting and trading oil and gas, marketing natural gas, producing and selling fuel for ships and planes, generating electricity and providing energy efficiency advice. We also produce and sell petrochemical building blocks to industrial customers globally, and we are investing in making renewable and lower-carbon energy sources competitive for large-scale use. In the U.S., we operate in 50 states and employ more than 20,000 people delivering energy in a responsible manner. For more information, visit www.shell.us.
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SOURCE Jiffy Lube International, Inc.