In a Spirits and Music Industry First, World's No. 1 Bourbon and Atlantic Records Offer Kid Rock Music Downloads and Special Edition Jim Beam Bourbon and Red Stag by Jim Beam(TM) Gift Cartons

DEERFIELD, Ill., April 28 /PRNewswire/ -- Jim Beam® Bourbon, the world's number one selling Bourbon, and Kid Rock are breaking new ground with a first-of-its-kind campaign alongside Atlantic Records, offering fans exclusive downloads of the new, unreleased song "Times Like These" from Kid Rock's upcoming album and a compilation of live hits from his two-night, sold-out homecoming at Comerica Park last summer.

Building on the momentum created in their 2009 partnership, when newly launched Red Stag by Jim Beam™ Bourbon sponsored Kid Rock's "Rock N' Rebels" tour, legal-aged Kid Rock fans and Jim Beam fans alike can now enjoy an exclusive music offering while sipping Bourbon in their backyard. These downloads, available via tear pad or on special edition gift cartons of Jim Beam and Red Stag by Jim Beam (where legal), mark the first time a spirits brand and major record label have worked together to distribute new music from an A-List artist via a non-traditional retail channel on a massive scale.  

"Kid Rock's unique blend of music is a great fit for Jim Beam. We are excited to build on our partnership and take our relationship to the next level with this fully integrated program," said Kelly Doss, senior director Bourbons, Beam Global Wine & Spirits, Inc. "Kid Rock music downloads are not available online, so this innovative offer rewards our mutual fans with an opportunity to download some of their favorite Kid Rock music to enjoy with a glass of their favorite Bourbon this summer."

Starting in May at participating retailers, consumers can check out special edition gift cartons of Jim Beam and Red Stag by Jim Beam to learn how they can download Kid Rock's new song, "Times Like These," and a limited collection of Kid Rock's greatest hits performed live from his hometown of Detroit. This offer is only good while supplies last and only available from Jim Beam!

"After being one of Jim Beam's best consumers for years, I've gotten to know the people and the product very well, and I'm excited to continue and grow our relationship in such an innovative way," said Kid Rock.

Jim Beam and Kid Rock will continue their commitment to service members by encouraging fans to join them in supporting America's heroes through Operation Homefront®, a nonprofit organization providing emergency and morale assistance to troops, the families they leave behind and the wounded warriors that return home. Each special edition Kid Rock carton of Jim Beam and Red Stag by Jim Beam will be marked with instructions on how to donate $5 to Operation Homefront by texting SALUTE to 90999.

Fans must be 21 years of age or older to participate. Void where prohibited. This offer is only valid in states where legal and while supplies last. Go to www.jimbeam.com or visit your local participating retailer for full offer details.

Jim Beam is committed to social responsibility and advises legal purchase age consumers to drink smart®. Through drinksmart.com, Beam Global educates legal purchase age consumers about how to make responsible choices about alcohol.

About Beam Global Spirits & Wine

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, EFFEN® Vodka, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.

About Kid Rock

Kid Rock is an American rock star who has sold over 25 million albums around the world. His current album, "Rock 'N Roll Jesus" debuted at #1 on the Billboard Top 200 chart and has reached multi-platinum status, selling in excess of 4 million copies Worldwide, and is being accompanied by sold-out worldwide touring. In addition to his musical activities, Kid Rock has become one of the country's most vocal supporters of US Military personnel serving overseas, making countless trips to provide entertainment and support. More information on Kid Rock can be found at www.kidrock.com.

About Operation Homefront

Operation Homefront provides emergency assistance for our troops, the families they leave behind and for wounded warriors when they return home. A national nonprofit, Operation Homefront leads more than 4,500 volunteers across 23 chapters and has met more than 160,536 needs since 2002. A four-star rated charity by watchdog Charity Navigator, nationally, $.95 of every dollar donated to Operation Homefront goes to programs. For more information about Operation Homefront, please visit www.operationhomefront.net .

Jim Beam® Kentucky Straight Bourbon Whiskey, 40% Alc./Vol.

©2010 James B. Beam Distilling Co., Clermont, KY.

SOURCE Beam Global Spirits & Wine

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