LOS ANGELES, April 11, 2014 /PRNewswire/ -- The Jim Murray Memorial Foundation (JMMF), which awards scholarships to the nations top journalism students, is pleased to welcome Matt Heller to the Board of Directors, to continue the work of identifying and supporting great sports journalism at the college level.
Heller is an expert on the Millennial Generation with over a decade of successful experience applying his insights across a diverse group of industries and initiatives. For 15 years, he has been creating and executing successful branding strategies for companies targeting the massive consumer group--80 million in the US alone. In 1998, he began working with Abercrombie & Fitch, where he was responsible for trend spotting and brand development for the wildly popular clothing company.
Since early 2004, Heller has devoted significant energies towards film and television. He has created over a dozen television projects that have yielded deals at ABC, MTV, Vh1, Lifetime, CW, Sony Entertainment, and several production companies. Today, he's considered a working writer/ producer in film and television, with several projects currently in development.
Heller is a graduate of Trinity College, in Hartford, Connecticut. He holds degrees in Political Science and International Studies, and gained early public relations and journalism experience after interning in Washington DC (The White House) and Buenos Aires, Argentina. He is a New England native, having spent most of his life in the Boston area, before moving to Los Angeles in 1999.
"Matt Heller is an ideal addition to our organization because of his expertise on the Millennial Generation, education, multi-media, TV and film," said Linda Murray Hofmans, Founder & CEO of JMMF. "Matt is a Trinity College grad, Jim Murray's alma mater, representing the Bantams and the JMMF extremely well."
JMMF President Bill McCoy said, "Matt is a perfect fit with our vision to move the JMMF forward in this digital world. He will increase exposure of the JMMF locally, nationally and even globally."
SOURCE Jim Murray Memorial Foundation