"Jimmy Kimmel Live: After The Oscars®" Teams Up With Screenvision To Bring The Late Night Show To A Movie Theater Near You
NEW YORK, March 7, 2013 /PRNewswire/ -- "Jimmy Kimmel Live: After The Oscars," the late night show's annual post-Oscar event, is once again teaming up with Screenvision, a national leader in cinema advertising and content distribution, to make the leap from the television screen to the silver screen.
JKL's "Movie: The Movie: 2V," a segment which originally aired on Oscar Sunday as a part of Kimmel's Academy Awards' special, will showcase an exclusive :90 second cinema version within Screenvision's nationwide cinema network, from March 8 - March 28. M:TM:2V stars Bradley Cooper, Jessica Chastain, Jude Law, Salma Hayek, John Krasinski, Samuel L. Jackson, Bruno Mars and many more - even that jerk, Matt Damon.
Kimmel's sequel to 2012's "Movie: The Movie" -- the biggest, most star studded and spectacular non-existent film the world has ever seen - "Movie: The Movie: 2V" will run within Screenvision's Limelight preshow on 5,200 screens in 913 select Screenvision theaters. Kimmel's original trailer parody was seen by over 10 million television viewers on Oscar night, over 30 million on YouTube and by millions of moviegoers within Screenvision's network in 2012.
"We're proud to once again be the big screen stage for Jimmy Kimmel's much-anticipated comic take on the Oscars," added John McCauley, Vice President, Strategic Alliances for Screenvision. "The unique immersive cinema environment provides a tremendous platform to connect to our influential, entertainment-minded audience. We know the powerful impact of cinema; that when it is combined with TV, there is even a greater impact on consumers. Jimmy and his team have once again produced a wildly creative concept that will resonate with our audience."
Watch Movie: The Movie: 2V's exclusive :90 second cinema version here: www.screenvision.com
Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality moviegoing experience. The Screenvision cinema advertising network is comprised of over 14,300 screens in 2,300+ theater locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 6 of the top 10 exhibitor companies. For more information: http://www.screenvision.com.
Caroline Kasabian – Screenvision, 212.497.0453 firstname.lastname@example.org