BOSTON, June 14 /PRNewswire/ -- Today, Jive Software announced an agreement with Twitter, the leading real-time information network. Jive is among the first Social Business Software (SBS) providers to license the Twitter Firehose.

In today's social world, businesses cannot risk missing any of the conversations, posts, or comments happening on the social web that could adversely impact their brand and customers.

With this partnership, Jive customers will have real-time access to Twitter's complete data stream, including over 65 million tweets each day. They will now be able to quickly address any conversations happening on Twitter in a user-friendly Jive interface.

"Social businesses can't afford to have spotty access to conversations that happen on the social web, or they risk brand interruption," said Ari Newman, senior director of product management, Jive. "With this partnership, we're providing our customers constant, full-picture access to everything that matters on Twitter for faster decision-making."

Users can access tweets through the Jive Market Engagement, a strategic component of Jive's SBS. It combines social media monitoring software with SBS's powerful collaboration features, enabling customers to implement a unified social media marketing strategy.

About Social Business

Social Business is the new way to engage employees, customers and the social web. Social Business Software (SBS) combines the power of community software, collaboration software, social networking software, and social media monitoring offerings into an integrated suite. Just as social technologies have changed our personal lives, Social Business is changing how enterprises create competitive advantage. SBS is emerging as the most important new enterprise software category in a decade. Analysts project that the Social Business Software market is growing in excess of 25 percent per year and will reach nearly $5 billion by 2013.

About Jive – The New Way to Business

Jive is the largest and fastest-growing independent Social Business Software company in the world. For more information, visit www.jivesoftware.com.  

SOURCE Jive Software

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