J.Lindeberg Announces Bridge Series 1 With Waris Ahluwalia

Feb 11, 2016, 13:45 ET from J.Lindeberg

NEW YORK, Feb. 11, 2016 /PRNewswire/ -- J.Lindeberg is pleased to announce "The Bridge Series" — Johan Lindeberg's 1st project since returning to his namesake brand. The campaign will feature a range of individuals, who get the chance to express something meaningful and unique to them. The exclusive launch will be in New York City on Thursday, February 11, followed by an international launch later this year. To begin with a personal connection, the series starts off with longtime friend of Johan Lindeberg, the actor and designer, Waris Ahluwalia to open the series. The portraits present Ahluwalia with his own personal messages, and photos by Lindeberg. The images will be on the streets of New York in a wild poster, and in the oversized J.Lindeberg SoHo store windows.

"I've always believed that if you are going to spend money to create campaigns, you should also use it to say something meaningful. I've had this philosophy throughout my career. With 'The Bridge Series' I wanted to take it to a new dimension. I like to invite people that I admire and feel inspired by and ask them to express their words and thoughts about the world. And it felt natural to start with Waris, who is my best friend," Lindeberg says.

The idea behind "The Bridge Series" comes from the J.Lindeberg logo that resembles a bridge. "A bridge is a powerful symbol and a great responsibility. Especially today in this world of turmoil. We want our bridge to stand for modern and democratic values. 'The Bridge Series' is an important step for the brand in building a unified lifestyle," says J.Lindeberg owner and CEO Stefan Engström.

The campaign will consist of six images and quotes total. The photographs were taken in Lindeberg's own house on January 21, and Ahluwalia provided his own thoughts and messages.


The Scandinavian Fashion House J.Lindeberg was founded in Stockholm 1996 with the vision to build an international brand for modern and aware consumers. The company bridges fashion and function, offering outstanding products for a modern active lifestyle. The collections consist of menswear and womenswear offering fashion, tailoring, golf and skiwear. The fashion collections are presented at the international fashion weeks in e.g. New York, Beijing, London and Stockholm - the sportswear collections are worn by some of the world's best athletes. Today distribution covers more than 35 countries, and there are close to 90 J.Lindeberg stores and 35 shop-in-shops in e.g. Stockholm, Copenhagen, Oslo, Munich, New York, Los Angeles, Miami, Tokyo, Hong Kong, Beijing, and Shanghai. J.Lindeberg is sold in over 900 stores, including the leading high-end department and specialty stores around the world. The company is headquartered in Stockholm, Sweden.

Follow Waris Adventures on Instagram at @houseofwaris


Photo - http://photos.prnewswire.com/prnh/20160211/332383

SOURCE J.Lindeberg