NEW YORK, Feb. 6, 2017 /PRNewswire/ -- J.Lindeberg launches the second edition of The Bridge Series, a communication platform created by Johan Lindeberg to portray the unified yet diverse voice of the lifestyle brand, which spans fashion and sport.
The Bridge Series invites a selection of talent to share their thoughts and ideas with the world. While the ages, professions and particular passions of the talents may range, they each represent the modern outlook and inspiring lifestyle that is J.Lindeberg. Talents span from the graffiti artist, restaurateur and hotelier Andre Saraiva, who lives between Paris, NY, LA and Lisbon; to the newly re-signed PGA-winning pro-golfer Camilo Villegas, who enhances his golf game and his balance in life by cycling, paddle boarding and meditating.
The Bridge comes together organically. Each talent in The Bridge Series is asked to reflect—on their life and work, the world—and to then provide their own unique statements, which are paired with intimate portraits taken by Johan Lindeberg. In his style, the photos are raw, and they aim to portray the talent's true character—to capture the person more than the "model."
The Bridge Series concept stems from the J.Lindeberg logo of 20 years, which resembles a bridge. A bridge is a powerful symbol. And, for all that it symbolizes today, the bridge is an increasingly important part of the brand's culture, community and DNA.
Talents featured in issue 2:
Andre Saraiva – hotelier, restaurateur and graffiti artist
Blanca Li – dancer and choreographer
Camilo Villegas – pro-golfer
Elliphant – artist and singer
Erika Wall – model and mother
Luke Bracey – actor
Matvey Lykov – actor and model
Phil Winser – restaurateur and entrepreneur
Rie Rasmussen – model, actor and photographer
Sabina Ddumba – artist and singer
Thomas Hayo – creative director and avid football player
"I am very proud to launch the second issue of The Bridge, and to strengthen the international voice of J.Lindeberg by inviting people that we admire to speak their inner thoughts about the world, life and values. I've always believed that brands can be more important than politicians. A brand can reach out over the world and create energy and inspire and influence. My philosophy has always been to add a second layer with a message you believe in," says Johan Lindeberg.
The Bridge Series, including The Bridge Magazine will serve as an ongoing platform for the J.Lindeberg community, with new talent each season. Bridge Series 2 will be rolled out globally throughout Spring 2017, with plans to release Bridge Series 3 in Fall 2017.
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