PROVO, Utah, May 17, 2016 /PRNewswire/ -- Owlet Baby Care announces today that Joe Atkin will serve as President of the growing company. Atkin joined Owlet in January as a strategic advisor to the executive leadership team, and as President, he will lead the operations of the business, working alongside CEO Kurt Workman.
"Joe has such strong dedication to empowering and growing people, and that's something we are excited to do at Owlet with him," Workman said. "Joe is the father to four children and truly embraces our vision and mission, adding endless value to our organization. I look forward to learning from Joe and growing personally as well."
Atkin has helped lead six startups, most recently as CEO at GOAL ZERO, the world leader of portable solar products. During his tenure at GOAL ZERO he filled various roles from COO and CFO to CEO. The company was recognized as No. 9 on the Inc. 500 in 2013 and named one of America's Most Promising Companies by Forbes.
"The passion and vision at Owlet is inspiring and contagious," Atkin said. "After advising the company for a few months, I had to join full time and couldn't be happier to be part of this amazing team. Owlet is revolutionizing infant care, and I'm confident it will change the world. As we do that, I'm also confident we will provide life changing and empowering experiences to our team."
Before GOAL ZERO, Atkin was a senior manager at Sorenson Capital, assisting C-Level management in planning and executing critical projects across healthcare, consumer goods, waste management and services. Prior to that, Atkin was a vice president at OMNI Brokerage Inc. where he led the Managing Broker Dealer and Fundraising divisions, raising more than $400 million of equity for syndicated securities offerings.
About Owlet Baby Care
Owlet Baby Care was founded in 2013 by a team of passionate parents who wanted to bring themselves and other parents around the globe peace of mind and assurance by developing a monitor that tracks a baby's breathing and heart rate. Using pulse oximetry, the same technology used in hospitals, the Owlet Smart Sock is designed to send alerts to the Base Station and via Wi-Fi to a smartphone, if a baby stops breathing while sleeping.
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SOURCE Owlet Baby Care