NEW YORK, Oct. 11, 2012 /PRNewswire/ -- The traditional media model and interplay of paid, owned and earned media has changed significantly, requiring both big and small business marketers to reconsider their marketing roadmaps and how they communicate in the new, content-centric media space.
According to content marketing expert and founder of the Content Marketing Institute, Joe Pulizzi, marketing programs for small business owners are typically overweight in paid media and underweight in owned media. In the latest article on PR Newswire's PR Toolkit, entitled "5 Reasons for the Great Content Marketing Correction," Pulizzi discusses why and how the content marketing movement is a necessary change to the marketing arena.
To read the complete article, visit http://bit.ly/SNUZHS.
PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Marketing and Communications
Marketing and Communications Associate
SOURCE PR Newswire Association LLC