The move marks Deschner's return to Los Angeles from Kuala Lumpur, where he has served as CEO of Ogilvy Malaysia since August 2015, overseeing several agencies including Ogilvy & Mather, OgilvyOne, Ogilvy PR, Hogarth + Ogilvy, and Bates CHI & Partners, and while helping the agency group grow and develop their digital and content capabilities.
Prior to joining Ogilvy, Deschner spent nearly four years at Deutsch LA, rising to the role of EVP, Executive Director of the agency's digital account management group. He was responsible for the health, growth and success of all major digital initiatives for clients such as HTC, Volkswagen, Target and Nintendo, and also helped to develop and lead the agency's invention practice.
Deschner also served as head of client services and business development for AKQA in Washington, D.C., where he managed a 25-person team and oversaw relationships with key clients including United States Postal Service, Volkswagen and Delta Air Lines. He also spent time in a management supervisor role at Crispin Porter + Bogusky where he led interactive on the Domino's Pizza business.
A native of Montana, Deschner began his career as a graphic designer/animator, and later, an interface designer and technical project manager in Washington before his foray into advertising.
About TBWA Worldwide
TBWA is The Disruption® Company: the cultural engine for 21st century business. A top-ten ranked global advertising collective, TBWA uses trademarked Disruption® methodologies to develop business-changing and culture-defining ideas for brands. TBWA has 11,300 employees across 305 offices in 98 countries and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA's global clients include adidas, Airbnb, Apple, Gatorade, Henkel, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Sotheby's and Vichy. Follow TBWA on Twitter and Instagram and like us on Facebook.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/john-deschner-joins-tbwachiatday-la-as-chief-innovation-officer-and-managing-director-300394241.html