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2014

John Frieda® Hair Care Partners With Rachel Roy To Design Exclusive Frizz-Ease® Mini Kits

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NEW YORK, April 4, 2013 /PRNewswire/ -- John Frieda® Hair Care has tapped designer Rachel Roy to create a limited-edition case to hold travel-friendly Frizz-Ease® product assortments. As the ultimate frizz authorities and creators of the frizz-fighting category, the experts at John Frieda® deliver the ideal frizz regimens for straight and curly styles. The two regimens will be housed in exclusive kits designed by Rachel and inspired by John Frieda's British heritage. Created to offer maximum frizz protection during the hot, humid summer months, the jetset-ready kits are a must for weekends at the beach or vacations abroad.

(Logo:  http://photos.prnewswire.com/prnh/20130404/NY85563LOGO )

"Solutions are something every woman looks for," says Roy. "Partnering with John Frieda to create an on-the-go kit that looks amazing and comes stocked with hair solutions was fun to do."

Two Frizz-Ease® kits will be debuted as a part of the designer's Rachel by Rachel Roy line: one for straight styles, and one for curly looks. The limited-edition kits will be available on rachelroy.com in July 2013. Each kit will feature six travel-sized Frizz-Ease® formulas and retail for $38.

ABOUT RACHEL ROY: Rachel Roy, designer, entrepreneur, philanthropist and mother, designs to inspire women to feel smart, confident and individual. Raised in Northern California, Rachel grew up immersed in the issues of Vogue magazines she collected and dreams of being a designer. After attending college in Washington, DC, Rachel moved to New York City and began styling magazine shoots. Her feminine aesthetic with a twist quickly earned her a reputation for knowing how to enhance a woman's body without revealing too much. Inspired by the strong, confident working women she knew, the Rachel Roy New York collection debuted in spring 2005. The collection embodies an effortless, elegant and exotic lifestyle with Rachel's design hallmarks of print/pattern mixing, the pairing of opposites and defining details that take women from day to evening. From the very first collection, Rachel has created modern iconic pieces – the trench, the blouse and the dress - that are, and continue to be, the cornerstones of women's wardrobes.

ABOUT KAO USA: Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. Consumer Products portfolio includes Ban® antiperspirants; Jergens® and Curel® hand and body lotions; Biore® facial care; John Frieda® Frizz-Ease®, Root Awakening®, Luxurious Volume, Sheer Blonde®, Brilliant Brunette®, Radiant Red®, Full Repair™, Precision Foam Colour and Luminous Color Glaze® hair care. Founded in 1882, Kao USA Inc. is a member of the Kao Group of companies.

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SOURCE John Frieda Hair Care



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