Greer joins AB from Franklin Templeton Investments, where he spent more than 16 years in executive-level marketing positions including: head of US retail marketing, head of the global marketing division and chief marketing officer, head of global brand and advertising, head of corporate marketing and advertising, and chief creative officer. Greer also served as chair of the Global Brand Committee, where he spent 14 years setting the firm's brand agenda. Greer spearheaded numerous technology-enabled innovations during his time at Franklin Templeton Investments, and also drove advancements in its digital marketing and advertising strategies. In addition, he led the establishment of the firm's global product development committee, which he co-chaired for several years. Prior to joining Franklin Templeton Investments, Greer spent nearly two decades in direct marketing and advertising, holding senior positions in leading global advertising agencies.
AB is a leading global investment management firm that offers high-quality research and diversified investment services to institutional investors, individuals and private wealth clients in major world markets.
At September 30, 2016, AB Holding owned approximately 35.5% of the issued and outstanding AB Units and AXA, a worldwide leader in financial protection, owned an approximate 64.2% economic interest in AB.
Additional information about AB may be found on our website www.abglobal.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/john-greer-joins-ab-in-newly-created-chief-marketing-officer-role-300366526.html
SOURCE AllianceBernstein L.P.