DARIEN, Conn., Dec. 28, 2015 /PRNewswire/ -- COLANGELO, part of the DAS Group of Companies, announced today the appointment of John Minnec to President. Minnec, a global marketing and advertising executive and recognized evangelist for brand innovation, joined the agency in June and has already had a meaningful impact within the organization, and with its clients and partners.
As General Manager of COLANGELO, Minnec has helped lead the restructuring of the agency into three verticals – Luxury; Lifestyle; Home, Health & Wellness – allowing teams to focus on identifying insights that connect with consumers and shoppers, delivering even greater results for clients. As President, Minnec's focus will be to continue to amplify the agency's distinct offering, the Unfair Advantage™ brand transformation model while leveraging his expertise to further evolve the firm's Shopper and Digital practices.
"The talented individuals at COLANGELO have built a powerful agency that delivers clients more than their share of brand growth, and since joining COLANGELO in June, I have had the pleasure of being part of an organization that is delivering game-changing ideas, and excellence in brand innovation and creativity," said Minnec. "I look forward to building on the success that has brought the agency to this point."
With John's appointment to President, Rob Colangelo will transition into the role of Executive Chairman. Rob will continue to provide guidance and support to John as he takes the agency to new heights and continued growth. In addition to his Executive Chairman duties, Rob will work directly with Omnicom, leading key client initiatives and practices, beginning with a consultancy delivering foundational strategy work and vertical business solutions focused primarily on Private Equity, Venture Capital and business turnarounds.
"Our agency family has built the COLANGELO brand organically, maintaining superior client service and delivering brand identities that resonate with both consumers and commercial constituents across a wide range of categories," said Colangelo. "As we continue to give our clients a competitive edge in the marketplace through our proven brand building model. I look forward to seeing John's excellent stewardship as he leads the firm to continued growth."
Minnec is a global marketing and agency executive with deep commercial understanding, a passion for ideas and expertise in the principles of conversion. He has a proven record of success leading businesses, elevating brand health and driving growth. Throughout his career, he has demonstrated the unique ability to navigate clients and global agency teams alike through significant transformation with innovative consumer communication and effective application in the commercial landscape. His tenure and areas of proficiency include leadership roles in advertising, digital/social, responsive retail, shopper, multi-cultural, new media, CRM as well as trade strategy and customer experience management.
COLANGELO is a consumer advertising and marketing communications agency that delivers brand-building engagements and through-the-line activation driven by the Unfair Advantage™ a proprietary ideation and content creation model that has delivered unprecedented brand growth and category share for its clients. COLANGELO is a part of the DAS Group of Companies.
ABOUT THE DAS GROUP OF COMPANIES
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
SOURCE The DAS Group of Companies