John Rachid has more than twenty four years of experience in the bedding and furniture industry. He spent most of his career as Group Vice President of National Accounts for the Serta brand and most recently as Executive Group Vice President of Sales at Serta Simmons Bedding. At SSB, John was instrumental in establishing and growing several key channels of distribution and maintaining a number one market share position for his brands in these channels.
"Protect-A-Bed is an outstanding company with great innovative products, vision and leadership. For years, I have been very impressed with James Bell's focus on building strong brands, his passion and the relationships he has developed with retailers based on vision and value," said Mr. Rachid. "I am honored by James' confidence in me as the next leader of this innovative company and I look forward to working with the entire Protect-A-Bed team to build upon the company's strategy and drive continued growth with long-term value for the benefit of all our retailers."
Mr. Rachid, would like to thank the SSB team and owners for the support and relationships since joining the company from Sealy in 1998. Rachid will stay in his current position at SSB until August 15th to help with transition.
About John Rachid:
Before being named President of Protect-A-Bed, John Rachid was a Group Executive Vice President at SSB. Prior to serving as Group EVP, Mr. Rachid was Group Vice President of National Accounts for Serta, Inc. Before joining Serta in 1998, Rachid worked for Sealy, Inc. Mr. Rachid earned a Bachelor of Science in Marketing from Oakland University in Rochester, Michigan.
Protect-A-Bed® offers consumers a complete line of protective bedding products because "Every Mattress Needs Protection." With more than 30 years of experience in bedding protection product development, 320 products in 40 categories, and a presence in 48 countries, Protect-A-Bed is recognized as a worldwide leader in mattress protection innovation. Protect-A-Bed products help create a dry, hygienic, bedbug free and anti-allergy sleep zone while also protecting the mattress warranty. For more information, visit www.ProtectABed.com.
REM-FitTM is an active lifestyle brand that launched in January 2014. It includes four product categories: REST, ENERGIZE, MOTIVATE and SLEEP Collections, with a selection of bedding, adjustable pillows, sleep and activity trackers. It's designed to help active people recover from exercise to reach fitness goals and improve overall well-being. REM-Fit is part of the overarching Protect-A-Bed brand, and it's available in select stores and online at www.rem-fit.com.
CONTACT: Shandi Huber, (513) 271-7222 ext. 12, firstname.lastname@example.org
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