NEW YORK, Jan. 29, 2014 /PRNewswire/ -- Zeta Interactive, a global Big Data-driven marketing company will host a panel discussion on Thursday, January 30, 2014 at The Bryant Park Hotel (40 W 40th St between 5th & 6th) from 9:15AM-11AM.
9:30 AM - John Sculley, who served as Apple's CEO at the time the "1984" commercial aired during Super Bowl XVIII will discuss the impact and thoughts behind the legendary commercial. He will also discuss what has changed in Super Bowl advertising and marketing in the 30 years since the debut of the most famous television ad in history. (Sculley is a partner in Zeta Interactive).
9:45 AM – Panel discussion to commence on "From Big Ads to Big Data – the Evolution of Super Bowl Advertising & Marketing." Moderated by David Steinberg, CEO & Co-Founder of Zeta Interactive, panelists will include: John Sculley, the former CEO of Apple & President of Pepsi Co.; David Sable, Global CEO of Y&R; Jessica Gelman, Vice President of Customer Marketing & Strategy, The Kraft Sports Group (owners of the New England Patriots); Hooman Radfar, Chairman and Co-Founder of AddThis.
The discussion will focus on the evolution of big event marketing – epitomized by the Super Bowl – in the age of digital and data-driven marketing.
"There is no better time to discuss the evolution of advertising and marketing than the Super Bowl," said David Steinberg, CEO & Co-Founder of Zeta Interactive. "With brands making multi-million dollar investments in 30-second ads and the ecosystem supporting it, the anniversary of Apple's most successful television spot marks the perfect occasion to talk about what works best for big brands seeking to make a big impact and how marketing has transformed over the last 30 years."
The panel will cover a range of topics, touching on each panelist's area of expertise with primary focus on the emergence of Big Data in making marketing and sponsorship decisions, the importance of data-driven marketing in building customer relationships, and the significance of actionable analytics in the future of digital marketing.
Panelists will be available for interviews following the event.
About Zeta Interactive:
Zeta Interactive is a Big Data, Customer Acquisition and CRM company that integrates data, technology and marketing services to help leading brands acquire, engage and retain customers. Founded by David A. Steinberg and John Sculley, former CEO of Apple Computer and Pepsi-Cola, in 2007, Zeta Interactive has rapidly grown into a recognized leader in the emerging Big Data space. The company's set of Data, Email, Display, Social, Search and Mobile solutions are used by blue-chip clients such as American Express, The Travelers Companies, T-Mobile, US Airways and Barclays in the US and UK markets. With more than 500 employees worldwide, the company is headquartered in New York City, with "Centers of Excellence" in Silicon Valley, London, and Hyderabad, India. Zeta was named by Forbes as "One of America's 50 Most Promising Private Companies" in 2014. For more information, please visit: www.zetainteractive.com
SOURCE Zeta Interactive