LOS ANGELES, May 2, 2013 /PRNewswire/ -- John Tesh, accomplished musician, author, broadcast personality and media entrepreneur, announced today that his Tesh Media group is launching "Intelligence for Your Life TV." The new broadcast venture will serve as the video extension of his "Intelligence for Your Life" nationally-syndicated radio program, which reaches 8 million listeners each week.
The "Intelligence for Your Life" radio show can be heard each week in the U.S., Canada and the U.K. The program offers advice on topics such as health and wellness, relationships and finances.
The new ground breaking half hour television program, slated to launch June 1, 2013, will connect listeners to experts in various fields and feature short, sharable segments in Tesh's most popular radio categories. The show will be hosted by Tesh, Connie Sellecca, who serves as the host of "Intelligence for Your Health Radio," and Gib Gerard.
"The greatest differentiating factor in this program is our local strategy," says Tesh. "It's designed for local viewers and advertisers and for the national brands that are interested in a locally-strategic advertising approach. I spent 25 years in the local news world and am naturally very familiar with the needs of the local advertiser. We are implementing the rich content approach we've been using for the last 10 years on our radio program, to not only create useful 'life coaching' pieces for the viewer, but to also create unique, embedded-content pieces in which our advertisers can reside. This is a show that protects our local and national advertisers from the 'DVR dilemma.'"
The IFYL sales team, led by Dave Herman, will serve as a key player in the show, utilizing his extensive experience with the embedded content strategy, in a world where 'hyper-local' has become the new buzz phrase. The "IFLY TV" unique production model and current relationships with advertisers will allow the strategically poised media team to create a personalized program in each individual market. "Intelligence for Your Life" and "Intelligence for Your Health" are currently represented for radio ad sales by Dial Global.
Hailed by listeners as "Oprah on the Radio," Tesh's career has spanned 42 years and includes six Emmy's and an AP award for investigative journalism. He has sold over seven million albums and 1.2 million DVDs, has had a string of number one radio hits, earned two Grammy nominations, produced seven hit PBS music specials and performs for over 200,000 fans each year while touring.
Connie Sellecca, a Golden Globe nominated actress and businesswoman, currently hosts the nationally syndicated "Intelligence for Your Health" radio show, the first brand extension from Tesh Media's "IFYL" radio program. Sellecca has starred in dozens of major network television shows and series, including Hotel and Greatest American Hero, and has starred in numerous network and Lifetime cable TV movies. In addition, Sellecca has launched her own skin care line (Sellecca Solution), was spokesperson for Mother's Against Drunk Driving for 12 years, and has developed the Sellecca-Tesh Foundation for the Forgotten Generation, which places music and music-therapy in nursing homes.
Tesh Media has numerous Fortune 500 clients, including General Motors, Home Depot, Macy's, Kohl's, Geico Insurance and PetSmart. His book, "Intelligence for Your Life: Powerful Lessons for Personal Growth," made the New York Times, Wall Street Journal and Amazon.com best-seller lists.
Along with his numerous business endeavors, Tesh recently served as the key note speaker at the National Association of Broadcasters (NAB) show's annual radio luncheon in Las Vegas.
For more information on John Tesh, Connie Sellecca and Tesh Media, please visit Tesh.com.
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