johnnie-O has identified strategic partnerships with colleges and universities as a significant opportunity to grow the brand with new partners and through new points of distribution, as well as increase awareness among alumni, students and their parents through the collegiate offerings. The strategy is anchored in the past success of johnnie-O's Campus Wingmen program, which has proven the demand for the brand on campuses around the country.
"It was the tenacity of the students and enthusiasm about the johnnie-O brand that lead our campus University Store to introduce a few pieces of the line in our product assortment this fall. It has been a fresh new venture that speaks to our student's classic tastes through a quiet celebration of insignia gear," said April Washburn, Manager of Washington and Lee University Store.
Schools currently signed on to partner with johnnie-O include: Boston College, Bucknell University, College of Charleston, Colgate University, Cornell University, Davidson College, Dayton University, Denison University, Fairfield University, Fordham University, Georgetown University, George Washington University, College of the Holy Cross, Lehigh University, Miami University, Northwestern University, Providence College, University of Richmond, Rollins College, Southern Methodist University, St. Lawrence University, Trinity College, University of Chicago, Vanderbilt University, University of Virginia, Villanova University, Wake Forest University, Washington and Lee University, and Williams College.
For more information, or images of the johnnie-O collegiate collection, contact Di Petroff at Di Petroff PR. (917) 743-4761 or email@example.com.
For information regarding elevating your collegiate apparel and custom business, contact Matt Ferrer at johnnie-O: matt@johnnie-O.com.
johnnie-O, founded by John O'Donnell, is a lifestyle brand uniquely identified as West Coast Prep, offering a range of apparel and accessories for men and boys. The collection includes polo's, button-downs, pants, shorts, outerwear and a line of PREP-FORMANCE™ gear for the active lifestyle. johnnie-O is available online at www.johnnie-O.com and specialty retailers across the United States.
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