NEW YORK, May 6, 2016 /PRNewswire/ -- johnnie-O (http://www.johnnie-o.com), the LA-based, privately held American lifestyle brand uniquely identified as West Coast Prep, is entering into a license agreement with Major League Baseball (MLB) to create co-op branded apparel for men and women. This partnership with MLB is johnnie-O's first foray into the sport licensed business, with the ability to customize licensed apparel with the league, teams and Jewel Event licensed marks such as the All-Star Game. Primary products include Polos (cotton and performance), Sweaters (1/4 zips), Outerwear (vests, jackets), Bottoms (shorts, swim). The relationship between MLB and johnnie-O will give baseball fans a fun way to expand and support their teams beyond the field.
"johnnie-O is really excited about our new partnership with Major League Baseball. To be associated with an organization that epitomizes American culture, we could not be any more proud. We look forward to forging relationships down to the team level and continuing to build brand awareness through the tremendous fan base that is MLB," said John O'Donnell, Founder johnnie-O.
The objective of a co-branded partnership with America's favorite pastime is to offer baseball fans and the league high-quality premium apparel products that are rooted in family values and tradition. The partnership will launch with dedicated marketing and product available at johnnie-O.com, MLB.com/shop, team sites and key retailers.
As part of the brand's growth strategy for 2016, johnnie-O has identified Baseball as a significant opportunity to expand their licensed product offering to consumers.
johnnie-O, founded by John O'Donnell, is an AMERICAN lifestyle BRAND uniquely identified as West Coast Prep, offering a range of apparel and accessories for men and boys. The collection includes polo's, button-downs featuring the signature "Tweener Button®", bottoms, outerwear and a line of PREP-FORMANCE™ gear for the active lifestyle. johnnie-O is available online at www.johnnie-O.com and specialty retailers across the United States.
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