HANGZHOU, China, July 31, 2013 /PRNewswire/ -- To explore more possibilities and help our prospective customers fully relish the extraordinary cultural appeal, JollyChic, a subsidiary of Jollyhome, has kick-started its silk clothing campaign. Headquartered in Hangzhou, which incidentally is the "Silk Hometown", JollyChic is located in a region with a history of silk-weaving that traces back to the Liangzhu Culture some 5,000 years ago.
Representing the pinnacle of technical expertise and ingenuity in textile manufacturing, silk, as a sought-after commodity as well as a cultural icon, spread to the rest of the world long ago both geographically and socially from ancient China via the Silk Road, the major route of transcontinental trade that got its name thanks to the effort of the Chinese imperial envoy Zhang Qianduring the Han Dynasty. Suffice to say, the Silk Road has witnessed the rise of the Oriental culture and its constant interaction with its Western cousins.
Silk fabric is a piece of art in itself due to its unique texture and lustre; it has a refined, elegant yet penetrating mix of exquisiteness and magnificence. Silk clothing was once a prohibitive rarity, and was originally reserved only for the upper class. Many classic works of literature also feature a detailed description of this annoyingly desirable commodity.
Silk is a natural protein fibre and is often called "the second layer of skin". The fabric helps the skin maintain its good function and offers protection from the elements, especially excessive exposure to ultraviolet radiation outdoors.
In fairness, culturally distinctive soft goods should have the potential and the competitive edge to claim the pole position in the world of high fashion. On the flip side, however, the "gentleness and fairness" of conventional silk fabric has made the weaving business suffer commercially.
We apply caution and patience in selecting manufactures that adopt advanced technologies in order to minimize the downsides of the fabric and keep it durable and robust for a longer period of time while maintaining its supple and breathable texture.
For more information about JollyChic, please visit http://www.JollyChic.com/
Contact:
Marketing Department
+86-133-4617-5428
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SOURCE Jollychic.com
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