Josh Cellars And The Gary Sinise Foundation Team Up To Honor America's First Responders For Every Bottle of Wine Purchased, $1 Donation Made to Programs Supporting Everyday Heroes and Their Families
NEW YORK, June 13, 2013 /PRNewswire/ -- Today, California wine Josh Cellars announced an inaugural partnership with the Gary Sinise Foundation (GSF), an organization that honors our nation's first responders, veterans and their families. For every bottle of wine sold, Josh Cellars -- founded and named in honor of the winemaker's dad, who was a soldier and volunteer firefighter -- will donate one dollar to GSF, up to $50,000.
Now through July 31 at participating retailers, consumers are invited to join Josh Cellars and GSF in their shared commitment to America's everyday heroes by purchasing one of Josh Cellars' premium Chardonnay, Cabernet Sauvignon or Merlot varietals. All money raised will fund programs supporting those who selflessly serve to protect our safety, including firefighters, police and emergency workers.
"Like so many people, 9/11 affected me deeply and changed my life in a profound way. I was thrust into a level of public service that I never imagined, and I knew I wanted to do more to support our nation's defenders and show appreciation for their service," said Gary Sinise, founder, Gary Sinise Foundation; musician; and award-winning actor known for roles in Forrest Gump and CSI: NY. "We are thrilled to partner with Josh Cellars, and together look forward to inspiring America's first responders, strengthening their communities and assisting their families in times of need."
Rooted in founder Joseph Carr's commitment to his father, Josh, the limited-time promotion coincides with Father's Day – an occasion that encourages us all to pause and pay homage to dads and other everyday heroes who spend their days taking care of others.
"I have incredibly fond memories of my dad serving as a firefighter and remember what he and other neighborhood heroes meant to our family, friends and the entire community, " says Joseph Carr, Josh Cellars vintner and producer. "Josh Cellars is my personal tribute to my father, and our partnership with the Gary Sinise Foundation will continue our mission to support those, like my dad, who selflessly sacrifice to put others' needs before their own."
To learn more about Josh Cellars and its partnership with the GSF or to share stories about the everyday hero in your life, visit Facebook.com/JoshCellars.
About Josh Cellars
Josh Cellars wines are produced by longtime California vintner, Joseph Carr. The wines are sourced from several premium California vineyards, spanning the Napa, Sonoma & Mendocino Counties. Josh Cellars offers three classic California varietals, a Chardonnay, a Merlot and a Cabernet Sauvignon, the latter being the fastest growing Cabernet Sauvignon in the wine category today according to AC Nielsen (Josh Cellars Cabernet contributed more new dollar sales to Total Food, Drug, & Liquor outlets than any other Cabernet in 2 consecutive 4-week Nielsen periods ending 4.27.13) . Josh Cellars wines are available at retailers nationwide. Josh Cellars will be launching two new varietals, a Pinot Noir and a Sauvignon Blanc on July 1.
About Deutsch Family Wine & Spirits:
Initially called W.J. Deutsch & Sons, Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Deutsch Family Wine and Spirits' brands are sold to the trade with well-planned marketing support and are offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.
The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] The Reserve, [ yellow tail ] Bubbles; California: Cigar Zin, Eppa SupraFruta Sangria, Girard Winery, Kunde Family Estate, Joseph Carr, Josh Cellars, Flirt, The Calling; France: Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, Patch Block, Sauvion et Fils, Vidal- Fleury; Italy: Barone Fini, Lionello Marchesi, Villa Pozzi; New Zealand: The Crossings, Nine Walks; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades, Cruz de Alba, Ramon Bilbao Vinos Y Vinedo, and Volteo ; Chile: Llai Llai; Argentina: Ruta 22, and award-winning spirits from LANDY Cognac (France), LUKSUSOWA Vodka (Poland), and Adult Beverage Company (USA), VILLA MASSA® Limoncello (Italy) and LICOR 43® (Spain). www.deutschfamily.com
About the Gary Sinise Foundation
The Gary Sinise Foundation serves the nation by honoring its defenders, veterans, first responders, their families and those in need by creating and supporting unique programs such as Building for America's Bravest, Gary Sinise Foundation Relief & Resiliency Outreach, Invincible Spirit Festivals, Serving Heroes and Arts & Entertainment Outreach which are designed to entertain, educate, inspire, strengthen and build communities. The Foundation has also partnered with GE on their Get Skills to Work program to accelerate skills training for U.S. veterans, help veterans and employers translate military skills to advanced manufacturing jobs, and empower employers with tools to recruit, onboard and mentor veterans. For more information, please visit www.GarySiniseFoundation.org.
SOURCE Deutsch Family Wine & Spirits