LOS ANGELES, May 30, 2013 /PRNewswire/ -- AXE Hair has partnered with 20th Century Fox's motion picture comedy The Internship, the highly-anticipated reunion of Wedding Crashers stars Vince Vaughn and Owen Wilson, to put a comedic spin on the importance of first impressions.
In the film, which arrives in theaters everywhere June 7, Vaughn and Wilson's team of interns completely bomb their first impressions at Google and must find creative ways to gain an edge over the competition. Whether it's impressing a new boss or chatting up a cute co-intern, AXE Hair is working with the film to show guys how having the right look can help them make those first impressions count.
To showcase the difference great hair can make, AXE Hair celebrity spokestylist Amy Komorowski worked with actor Josh Gad, who plays the quiet-but-genius Google engineer "Headphones," to transform his look for the red carpet premiere of the film. Gad, who is known for sporting unruly curls, made quite the impression on fans when he stepped out with a sleek, clean-cut look from AXE Hair for the first time.
"The characters I've been playing lately are all pretty hairy dudes that aren't exactly beacons of style," said Gad. "But red carpets are kind of special occasions, so when AXE Hair offered to hook me up with this clean-cut look for the night I thought it'd be a cool change."
AXE Hair Clean-Cut Look Pomade was used to take Gad from shaggy-to-sophisticated. But no matter what style guys are going for – messy, spiked-up, or clean-cut – AXE Hair has a product to help them achieve their best look.
Visit YouTube.com/AXE for clips from The Internship and more information on how to make your first impression count with AXE Hair.
AXE Hair products are available at most food, drug and mass retail outlets. AXE Hair Shampoos are available for a suggested retail price of $4.89 and AXE Hair Styling Products are available for a suggested retail price of $6.98.
AXE, a leader in men's care, is an iconic personal care brand around the world that helps guys look, smell and feel their best. The Unilever-manufactured brand is available in a line of deodorant bodysprays, deodorant and anti-perspirant sticks, shower gels and hair care products. AXE is the No. 1 men's grooming brand in the U.S., excluding shaving hardware, and achieved this status only seven years after launch. Including deodorant bodysprays, AXE is the largest men's deodorant brand in the U.S.
The brand's mission is to help guys get the girl with grooming products that reflect individual personality and lifestyle. For more information, visit www.theaxeeffect.com.
About Unilever North America
Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America –generating over $9 billion in sales in 2011. For more information visit www.unileverusa.com or www.unilever.ca.
About The Internship
The Internship, in theaters everywhere June 7th, Billy (Vince Vaughn) and Nick (Owen Wilson) are salesmen whose careers have been torpedoed by the digital world. Trying to prove they are not obsolete, they defy the odds by talking their way into a coveted internship at Google, along with a battalion of brilliant college students. But, gaining entrance to this utopia is only half the battle. Now they must compete with a group of the nation's most elite, tech-savvy geniuses to prove that necessity really is the mother of re-invention.
SOURCE AXE Hair