NEW YORK, May 3, 2016 /PRNewswire/ -- Advertising Age, the leading publisher of global news about the marketing business, has named a new publisher with longtime experience at both ad agencies and technology brands: Josh Golden, currently VP, Global Digital Marketing at Xerox.
Mr. Golden will be the first publisher in Ad Age's 86-year history to be hired from outside the company, and the first to come from the agency/marketing world.
"We looked at more than a dozen extremely strong candidates for the job, with varying backgrounds, but kept coming back to the need to find someone who could lead Ad Age through the digital and technological upheaval all media companies are wrestling with," said David Klein, Group Publisher for Crain Communications, parent company of Ad Age.
At Xerox, Mr. Golden led a global team with responsibility for the Xerox website, along with the company's social media and content publishing efforts. Under his leadership, Xerox moved to a content-driven digital strategy to bring deeper engagement with the Xerox brand.
Before that, he was CMO of Story Worldwide, a major content marketing agency, where he brought in and managed new clients including Google, Cisco, ARRIS, USA Network, FX and many others.
In the first decade of the 2000s, he served as Chief Digital Officer at Grey Advertising NY; Managing Director of Digital at Euro RSCG NY; and early in his career worked at Y&R as an Integrated Account Director for AT&T and as an Interactive Strategist for Accenture, Sony and Xerox.
He was also Group Director of Digital Marketing at NBC Universal, where he built the broadcast giant's marketing solutions to generate new online ad revenue for both the NBC broadcast and the sister cable networks (USA, Bravo, CNBC, etc.). He has an MBA from New York University.
"Our industry – and our readers' way of doing business - are in the midst of a vast transformation right now, and Josh has the right mix of skills to navigate this new world," said Rance Crain, President of Crain Communications. "It's crucial to us that Ad Age never stop growing and evolving, right along with the industries we cover."
Mr. Golden, who will start on June 1, replaces Allison Arden, the longtime Ad Age publisher who announced plans last December to leave in mid-year to launch her own venture.
About Crain Communications
Crain Communications is a privately held media company that produces trusted and relevant news publications, lead generation, research and data products, digital platforms, custom publishing, and events with uncompromising integrity. Reaching 6 million business decision makers and consumers across the United States and in select markets in Europe and Asia, the company's 56 brand portfolio consists of 22 print publications and 34 digital-only news sites. Many of Crain's brands are the most influential media properties in the verticals they serve including Automotive News, Autoweek, Advertising Age, Modern Healthcare, Plastics News, Business Insurance and Pensions & Investments. Headquartered in Detroit, the company's 880 employees in 13 locations deliver exceptional news content over a variety of platforms to empower the success of its readers and clients.
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SOURCE Advertising Age