BLACKBURN, England, Dec. 3, 2012 /PRNewswire/ -- Joyetech Ltd is one of the world's leading electronic cigarette manufacturers, and the company responsible for technical innovations such as the 510 atomizer, the 'Tank System' and the eGo series. Widely respected throughout the industry for producing pioneering and high quality products, Joyetech has consistently led the field in the design and mass-production of e-cigarettes. December 2012 will mark a milestone for Joyetech, with the opening of a new retail opportunity as they commence trading from within the UK.
As with many successful brands, Joyetech has been victim to low quality replicas and copyright infringements, which has proven frustrating for customers, and has contributed detrimentally to the reputation of this young and growing industry.
Due to the increase in these counterfeit products, and to improve customer experience, Joyetech has made the strategic move to operate within the UK under its own brand.
To achieve this new venture, Joyetech has built an exclusive franchise partnership which will initially trade from a dedicated e-commerce site, selling only Joyetech products. This site (www.joyetech.co.uk) will maintain the Joyetech brand integrity, and encourage customers to visit and purchase Joyetech products with confidence, secure in the knowledge that they are buying genuine goods and will receive excellent customer care.
Prior to this launch, authentic Joyetech products have only been available in the UK under its core branded partners' names: Totally Wicked E-Liquid and The Electronic Cigarette Company's brands. These companies will continue to market Joyetech goods due to their superior quality and performance, but this important move will offer customers greater choice, and should assist in enhancing further the growing reputation of the electronic cigarette in the UK.
SOURCE Joyetech Ltd