J.R. Watkins Naturals Selects TV Personality, Red Carpet Host Julie Moran as Spokesperson
Longtime brand advocate to play role in new Clear Conscience communications campaign
WINONA, Minn., April 29 /PRNewswire/ -- J.R. Watkins Naturals announced today that Julie Moran has been selected as spokesperson for the J.R. Watkins Natural Apothecary personal care line and the J.R. Watkins Natural Home Care cleaning products line. The former "Entertainment Tonight" anchor and frequent red carpet host is a longtime J.R. Watkins brand and natural products enthusiast. She currently hosts segments featuring J.R. Watkins on the QVC shopping network.
In her role as spokesperson, Moran will work with J.R. Watkins to launch the company's Clear Conscience communications campaign. Clear Conscience will leverage social media, traditional media and online outlets to provide lighthearted, easy-to-follow, helpful advice and solutions to consumers who want to embrace a more eco-friendly lifestyle.
"Julie's professional experience, along with her passion for our brand and her commitment to health and well-being, makes her a perfect fit for J.R. Watkins," said J.R. Rigley, vice president of sales and marketing at J.R. Watkins. "Julie has already proven to be a great ambassador for J.R. Watkins with her tremendous results on QVC."
Moran recently appeared at a J.R. Watkins event at Marie Mason Apothecary in Los Angeles. The event celebrated the new partnership between J.R. Watkins, the country's oldest natural products apothecary brand, and L.A.'s premier apothecary boutique. It also was a fundraiser for the local Union Rescue Mission, a nonprofit dedicated to serving men, women and children experiencing homelessness.
"I am delighted to extend my relationship with the J.R. Watkins brand. I've used their products for years and appreciate their emphasis on quality, natural ingredients," Moran said. "Making greener choices doesn't have to be complicated – J.R. Watkins makes it easy for people to feel good about the products they use for themselves, their families and their homes."
About J.R. Watkins Naturals
For more than 140 years, Watkins, Incorporated has been America's pioneer in natural living, utilizing only the finest natural ingredients. Watkins provides quality brands to meet consumer's needs for environmentally friendly and sustainable products — to help people feel better, live healthy lives and have a clear conscience about their product choices. Watkins products are available at retailers nationwide, your local Watkins associate and online at www.jrwatkins.com. To learn more, join us on Facebook.
SOURCE J.R. Watkins Naturals
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