Jump Studios, NVIDIA Quadro, Adobe CC and PNY Help Predict the Future of NASCAR's Top Drivers in Compelling ESPN Teaser
High-profile "Last Chance" TV teaser uses a fortune-teller theme to amplify viewer interest in ESPN's broadcast of the NASCAR Sprint Series Chase to the Cup finals
PARSIPPANY, N.J., Dec. 10, 2013 /PRNewswire/ -- The cinematically styled ESPN teaser shows an exotic Tarot card reader foretelling the fates of leading NASCAR drivers as the final NASCAR Sprint Series Chase to the Cup approaches. Who will win? How will the story end? Is the answer in the cards?
To intensify interest in the upcoming race and to encourage viewers to feel a connection with the top 12 NASCAR drivers in the Chase to the Cup, ESPN turned to the multiple Emmy® Award-winning Jump Studios to create a compelling, entertainment-driven teaser—and to do it with a really fast turnaround.
Using cutting-edge technology built on the Adobe® Creative Cloud™ platform and powered by NVIDIA® Quadro® CUDA-enabled GPUs delivered and supported by PNY Technologies, Inc., Jump Studios came up with the concept, built a Gothic-themed set, shot scenes using multiple digital cameras and formats, edited, did color work and finishing, responded to a last-minute change from ESPN to cut 15 seconds from the 1½-minute piece — and delivered the high-profile, film-grade quality "Last Chance" TV teaser in a mere two weeks.
"The NVIDIA Quadro, CUDA technology and Adobe Creative Cloud work together seamlessly and enable digital artists like us to work at the speed of thought," said Jeff August, partner and creative director of Jump Studios. "When we had to make the rather extensive last-minute change in our 'Last Chance' teaser, the tools supported our workflow and let us make the rapid changes without sacrificing quality or creative concept."
"From a business standpoint, technology reliability is everything. We can't afford a moment of downtime, especially with a big deadline looming," said Brian Vos, Partner and General Manager of Jump Studios. "NVIDIA's Quadro products have always worked flawlessly, and it's nice to know that whether it is pre-sales guidance or post-sales support, PNY has our back."
PNY Professional Graphics solutions, like the ones used by Jump Studios to create the NASCAR teaser for ESPN, are available from leading resellers. To learn more about how Adobe certified NVIDIA Quadro graphic boards can accelerate the Adobe CC platform, please visit http://www.pny.com/adobe
To watch the ESPN trailer visit www.pny.com/jumpstudios
About Jump Studios
Canadian-based design, animation, editorial, visual effects and original creative leader Jump Studios has earned multiple Emmy® awards, Broadcast Design Awards (BDA) and regional awards for its energizing, innovative work for major television networks and high-end advertising agencies across North America. For more information, visit http://jumpstudios.tv/
About PNY Technologies, Inc.
Established in 1985, PNY Technologies, Inc., is an authorized NVIDIA Quadro Partner - Offering pre-and post-sales assistance, three-year standard warranty, toll-free professional technical support, and an unwavering commitment to customer satisfaction, PNY partners and customers experience first-hand why PNY is considered a market leader in the professional graphics industry. The company also offers a full line of high-end memory upgrade modules, flash media, USB flash drives, portable hard drives and flash peripherals. With headquarters in Parsippany, N.J., PNY maintains facilities in North America, Europe and Asia. For more information, please visit http://www.pny.com
The PNY logo is a registered trademark of PNY Technologies, Inc. NVIDIA and Quadro are registered trademarks of NVIDIA Corporation in the United States and other countries. All other trademarks mentioned are the property of their respective owners.
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