SAN FRANCISCO, June 7, 2017 /PRNewswire/ -- Jumpshot, a marketing analytics company that helps companies paint a complete picture of online customer behavior, today announced the availability of a suite of products that provides marketers with powerful data on search, browsing and purchase behaviors.
Jumpshot's new products unlock insights into what and how audiences are buying, browsing or searching online. Jumpshot's anonymized data is based on clickstream analysis of its 100-million global consumer panel, 42 percent of which are using mobile devices and with data dating as far back as 2014. By analyzing actual click, browsing and purchase behavior of the largest consumer panel in the country, Jumpshot provides organizations with the most detailed marketing analytics available in the industry.
"There are billions of user actions happening constantly on desktop and mobile that serve as strong intent signals to marketers," said Deren Baker, CEO of Jumpshot. "The shift to digital means that today's marketer is required to uncover and understand trends from these actions. The products we're unveiling today arm marketers with the deepest and richest analytics available, so they can create their best possible marketing strategy."
Newly available products include:
- Search Feed: Jumpshot's Search Feed provides an unprecedented view into more than 200-million daily searches and clicks consumers perform on leading search engines. Now, search platforms, programmatic display platforms and digital agencies can identify the organic and paid keywords driving consumers to any website, analyze keyword share-of-voice across the web, investigate search queries that don't result in a click, break down search volumes by end user device or socio-demographic filters, and much more. Jumpshot's Search Feed is ideal for any company who need to ingest large quantities of search data to power their capabilities.
- Transaction Feed: Jumpshot's Transaction Feed delves deep into large ecommerce sites such as Amazon.com to provide an easy-to-digest composite of online purchase behavior within thousands of product categories. With Jumpshot's Transaction Feed, marketers have an unparalleled view of individual purchase information within a single category, including socio-demographics, device type, product, brand and star rating.
- Upstream Analytics Feed: Using today's web analytics tools, companies are restricted to only knowing the immediate referring webpage before people visit their site. Jumpshot's Upstream Analytics offers insights into the domains and pages users visited multiple steps prior to reaching a website up to 21 days earlier. By learning whether visitors looked at a complementary category on a competitor's site, watched a certain YouTube channel, or consumed content from particular publishers, businesses can identify opportunities to grow their digital marketing programs or understand the impact of their earned and bought media.
"Jumpshot's products have been an important addition for Moz and our customers," said Rand Fishkin, founder of Moz. "Jumpshot's products offer the highest accuracy and the most expansive coverage we've seen from any data source, and their insights make our tools, our research and our own data vastly more valuable to marketers as a result."
Jumpshot is a marketing analytics platform that reveals the entire customer journey - from the key sources of traffic to a site, to browsing and buying behavior on any domain. With a panel of 100-million users, Jumpshot provides marketers with the insight to understand what their customers are doing the 99 percent of the time they're not on their own site - a scope of information never before attainable. Jumpshot was founded in 2015 and is headquartered in San Francisco.
For more information, please visit www.jumpshot.com.
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