Direct selling giant on track for another record-breaking year

ADA, Mich., July 13, 2011 /PRNewswire/ -- Direct selling giant Amway reached $1 billion in monthly sales during June, breaking the billion dollar mark in a single month for the first time in the company's 52-year history.  

(Logo: http://photos.prnewswire.com/prnh/20110314/DE64745LOGO-a )

Overall, sales are up across the Amway footprint, which spans more than 80 countries and territories. Sales increased in nine of the company's top 10 markets in June. Amway operations in China, Korea, India, Thailand, Taiwan, and Ukraine recorded double-digit growth during that same time period.

Successful product promotions, increase in brand awareness through global marketing campaigns and pricing adjustments are the primary drivers attributed to robust sales results.

"We are experiencing an intense period of growth, and with fluctuations that normally occur in our sales cycle, we expect that momentum to continue," said Bill Payne, executive vice president and chief of staff at Amway. "We're excited because year-over-year sales increases indicate that our long-term Growth Through Innovation strategy is clearly paying off. We're being smarter about how we work and where we focus our efforts. Trends indicate we could have another record-breaking year."

China, the company’s largest market, had record sales in June. In addition, a strong promotion of eSpring® water treatment systems in Korea and nutrition product promotions in Russia significantly increased sales. North America, Amway's home market, is growing and well positioned to continue that trend, driven by numerous, innovative distributor and consumer programs.

Alticor Inc., parent company of Amway, reported 2010 sales exceeding $9.2 billion – a 9.5 percent increase over sales of $8.4 billion in 2009 and Alticor's 10th sales increase in the last 11 years.

About Amway
Amway (amway.com) is one of the world's largest direct selling businesses. Alticor Inc., parent company of Amway, reported global sales of $9.2 billion in 2010. Founded in 1959 and based in Ada, Michigan, USA, Amway offers consumer products and business opportunities in more than 80 countries and territories worldwide. The top-selling brands for Amway are NUTRILITE^® vitamin, mineral and dietary supplements, ARTISTRY^® skincare and colour cosmetics, and eSpring^® water treatment systems. The company provides product development, manufacturing and logistics services through its Access Business Group and Alticor Corporate Enterprises divisions. For company news, visit globalnews.amway.com.

SOURCE Amway

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