MARBELLA, SPAIN, March 1, 2016 /PRNewswire/ -- Millions are facing unemployment and underemployment despite holding degrees. Whilst employers are complaining of the lack of skills (strategy, creativity, goal setting, decision making processes, and management) of new graduates, hundreds of thousands (possibly millions) are questioning the value of the education they received.
"It is all down to an overwhelming amount of junk education," says the spokesperson of Schellhammer Business School, adding that "we need to accept that education must begin to focus more on human values and sustainability rather than memorization of ideologically founded theories and facts or the corporate-styled mantra of profit above all."
The Swiss business school, based in what is known as the 'millionaire's playground' - Marbella, is turning higher education on its head, with what it refers to as a vanguard approach to business that aims to foment sustainability, ethics, integrity and entrepreneurial zeal.
At Schellhammer Business School, students get the opportunity for personal growth. They can choose their custom specialization and most importantly are given the tools to understand the true nature of the failings of the global economy in order to establish a new paradigm for their future and the world.
The Founder and President, Dr. Edward Schellhammer reveals that the raison d'etre of the school, is to educate a new breed of leaders, in order to help create hope, peace and justice in the new Millennium. With a strong focus on personality development, the dynamics of the family business, entrepreneurship and personal branding, SBS offers a unique set of optional modules both at undergraduate and graduate level.
Burger Campaign Goes Viral
In what it calls a metaphoric comparison of junk education versus holistic education, Schellhammer Business School has created an advertising campaign that touches the very core of the problem by comparing two visually similar hamburgers, with a note on the differences in substance, value and thus inherently future consequences.
The student recruitment campaign of 'the junk food burger comparison' puts it out there: Beef: From an industrial corporate-controlled farm versus grass fed cattle beef from Irish pastures; Lettuce: Grown under synthetic light and robot harvested versus organically grown in the backyard; Tomato: Genetically modified and ripened artificially versus ripened under the Mediterranean sun; Cheese: Made from milk enhanced with supplements versus locally produced with untreated milk; Bun: Mass-produced with added sugar and amino acid versus home baked with love by grandma. - What is your choice?
The campaign recently launched on social media, has already generated an increase in enquiries by 500% compared to the same period last year, encouraging the SBS Communications and PR Department to produce a series of ads based on this theme. To find out more about Schellhammer Business School and its programs, visit www.schellhammerbusinessschool.com.
About Schellhammer Business School
Schellhammer Business School founded in 2009, is a private educational institution located in the privileged haven of Marbella in southern Spain. SBS offers a sophisticated educational program with substance relevant to the future challenges that the business world faces, offering every student the necessary foundation to succeed in their future life.
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SOURCE Schellhammer Business School