GLENS FALLS, N.Y., June 14, 2016 /PRNewswire/ -- JUST water, the ethically sourced 100% spring water packaged in a paper-based bottle, is solidifying its Southern California footprint by partnering with leading distributors Straub Company and Lenore & Co. in San Diego.
JUST water is disrupting the current bottled water market by responsibly sourcing, producing and packaging for improved environmental and social impact. JUST's new and improved bottle now has increased renewable resource content – from 53% to 82% – by using plant-based plastic derived from sugarcane in addition to its existing FSC-certified paper. The updated JUST water bottle creates up to 74% less greenhouse gas emissions than traditional PET plastic bottles and will be on shelves in summer 2016.
JUST's 100% spring water is from the Glens Falls watershed in Upstate New York where water is abundant. An ethical trade revenue partnership with the city of Glens Falls is revitalizing the local community by paying six times the municipal rate for access to less than 3% of its excess water. This appreciable revenue over time helps to upgrade aging water infrastructure, while the business model itself is restoring industry, providing jobs and protecting the watershed.
"At JUST water, we continue to seek partners who share our philosophy for doing great work and giving back to the environment and communities. Both Straub and John Lenore represent likeminded companies with tremendous strengths in their respective markets. We are thrilled to be working alongside these organizations to further build our business in Southern California," said Grace Jeon, JUST CEO.
John Lenore & Company has been a top California-based beverage distributor for nearly 50 years, recognized for brand building and execution. They represent a strong range of premium beverage and snack products.
"We are pleased to join JUST's rapidly growing distribution not only because of where JUST is headed in the marketplace, but also because JUST water is environmentally friendly," said Sean Nichols, VP of Sales at John Lenore & Company.
Straub Company has been a quality distributor of both alcoholic and non-alcoholic beverage portfolios since 1948. Straub seeks to grow in an environment that values employees, retailers and consumers, aiming to make a difference today and into the future.
"As an Anheuser-Busch distributor, Straub is constantly striving for more sustainable business practices and partners," said Greg Zail at Straub. "It makes perfect sense to work with JUST water because it is a better, more environmentally-friendly version of something people already need."
Anheuser-Busch has reduced its CO2 emissions by 40% in the last five years and continues to prioritize environmental stewardship.
JUST water is currently available nationally at Whole Foods Market, Kroger, Albertsons/Safeway and other fine retailers, at a retail price of $0.99 for a 16.9-ounce bottle. The price point is deliberate to ensure JUST water is accessible to everyone.
Headquartered in Glens Falls, New York, JUST aims to create optimism and economic value through operational innovation and delivering disruptive products at affordable prices. A diverse group of impact investors, artists, and members of the science and innovation community came together to form JUST and support the launch of its first product, JUST water. JUST water is 100% spring water sourced from the Glens Falls watershed in the Adirondack Mountains. For more information, visit www.justwater.com.
About Straub Company
Straub Company is currently one of the largest distributors of Anheuser-Busch products in the country, with an expanding product line of both craft beers and non-alcoholic beverages. For more information, visit Straub Sales and Marketing CO.
About John Lenore & Company
John Lenore & Co. has been a top San Diego County Beverage, Snack and Craft Beer Distributor for nearly 50 years, priding ourselves on bringing Retail partners the latest trends and products in the marketplace. For more information, visit: www.johnlenore.com.
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