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Just When You Think You Know Hot Dogs, Oscar Mayer Rewrites The Script...Again

America's Butcher Breaks Ground with New Products, including Bacon Dogs, Smokies Smoked Sausages and Selects Chicken Breast Hot Dogs

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MADISON, Wis., May 13, 2013 /PRNewswire/ -- Oscar Mayer announced today five new hot dog innovations, all created to answer the hot dog hankerings of anyone and everyone, from bacon fanatics to better for you eaters, from sausage lovers to Lean and Extra Lean devotees. And whether you fall into one or all of the above categories, there's no denying that nobody does hot dogs like Oscar Mayer.

(Logo: http://photos.prnewswire.com/prnh/20130513/CG12158LOGO)

Beginning in June, consumers nationwide will be able to purchase two innovative and exciting Oscar Mayer hot dogs perfect for the summer grill, including the Bacon Dog.  This high flavor hot dog is the first bacon hot dog on the market, and is made with some of the best hardwood-smoked, authentic Oscar Mayer bacon.

"No one knows bacon like Oscar Mayer," said Jared Baker, director of Oscar Mayer hot dogs. "We know Americans love bacon, and we know they love hot dogs, so it seemed like the perfect time for us to introduce our first hot dog made with bacon."

Back due to popular demand, Oscar Mayer is bringing back its famous Smokies of the past.  The new Oscar Mayer Smokies Smoked Sausages will be sold in full 14 ounce, eight-count packages. They are made with coarse ground pork and beef, and smoked with hardwood.

Oscar Mayer is also adding to its line of Selects hot dogs. The new Chicken Breast Hot Dog will continue with the Selects tradition of using no artificial preservatives, flavors or colors. Additionally, the hot dog is made with high quality chicken breast, contains no added hormones and is completely gluten-free.

Oscar Mayer knows consumers are looking for better for you products, but aren't willing to give up great taste. To that end, Oscar Mayer has re-branded its 98% Fat Free Wieners and Light Beef Franks as Extra Lean Franks and Lean Beef Franks respectively.  The new Lean and Extra Lean Franks are full bun length including lean cuts of quality meat, so customers can feel better about what they're eating while not sacrificing taste or authenticity. 

The complete line of Oscar Mayer dogs and franks can be found in the refrigerated meat case in most grocery stores nationwide.  Visit OscarMayer.com for more information on all Oscar Mayer product offerings.

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories.  Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, Capri Sun, JELL-O and Lunchables.  Kraft’s 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

SOURCE Oscar Mayer



RELATED LINKS
http://www.OscarMayer.com

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