EL SEGUNDO, Calif., May 23, 2017 /PRNewswire/ -- JustFab, the leading fashion e-commerce site and lifestyle brand, announces its first-ever collection of branded merchandise with @BETCHES; the female-driven digital company known for its dry comedy and on-point pop-culture commentary. After a successful partnership in 2016, the digital front-runners have reunited to create an assortment of graphic tees and accessories launching today exclusively on JustFab.com.
Perfect for summer, the collection, which retails for under $25, draws from the @BETCHES witty humor featuring fun catch phrases for the inner Betch in all of us.
"We've absolutely loved working with JustFab on our curated collections this past year, and we're thrilled to be upping the partnership by creating our very own line of merch with them. We think it's a great opportunity to merge both our audiences in an even more unique way and we're extremely excited about this launch!" – @BETCHES
Similar to JustFab, the @BETCHES creators go by the mantra of not taking yourself too seriously and feeling confident in who you are. @BETCHES represents the voice of JustFab's loyal customers and the branded merchandise is the ultimate way to have fun with fashion.
"Women relate to the Betches content because it pokes fun at our everyday lives in a way that is relatable and fun. Our customers love that," commented Traci Inglis, Chief Marketing Officer TechStyle, JustFab's parent company. "Techstyle is a unique fashion brand in that we wholly understand and were bred in the digital space. Most retailers wouldn't think to create a design collaboration with a satirical social platform and digital brand, but we aren't most retailers."
For more information about JustFab and to shop the collection online please visit www.justfab.com/betches.htm
Link to High Res Imagery: HERE
Betches was started in 2011 as a blog by college roommates and childhood friends Jordana Abraham, Samantha Fishbein, and Aleen Kuperman. Their blog immediately went viral, and from there they knew they had a unique chance to build their business from the ground up. Five years later, they have a created a huge millennial brand with an audience of over 5 million, two New York Times bestselling books, and a successful retail operation, Shop Betches. The Betches are excited to be launching this collaboration with JustFab and for many new exciting projects to come.
Founded in 2010, JustFab is the leading fashion-subscription ecommerce site and lifestyle fashion brand that offers members an engaging and personalized shopping experience. Millions of members worldwide are given the celebrity treatment every month as they receive a customized selection of shoes, apparel, handbags and jewelry. Members have exclusive access to fashion tips and content, clickable style boards to shop complete outfits and the team of JustFab fashion consultants for expert advice. JustFab offers high-fashion looks at affordable prices and shipping is free for all items over $39.95.
ABOUT TECHSTYLE FASHION GROUP (FORMERLY JUSTFAB INC.):
TechStyle Fashion Group is a global fashion and lifestyle company founded in 2010 to deliver access, quality and style for unprecedented value. TechStyle Fashion Group uniquely merges advanced technology with the latest fashion trends to offer an entirely new shopping experience to millions of customers worldwide, including 4 million VIP Members, through a portfolio of apparel and shoe brands. TechStyle Fashion Group is reimagining the business of fashion through data, personalization and vertical integration to benefit the modern shopper. TechStyle Fashion Group's brands include JustFab, Fabletics, ShoeDazzle and Fabkids, and are available in the US, Canada, the United Kingdom, Germany, France, Spain, Sweden, Denmark and the Netherlands. www.TechStyle.com
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