JustFab.com Announces Exclusive Collection with Online Fashion and Beauty Gurus Elle and Blair Fowler Available Today, This Exclusive Collection Marks the First Shoe and Handbag Line for the Gurus

MANHATTAN, Calif., Oct. 16, 2012 /PRNewswire/ -- Today, JustFab.com, the innovative fashion styling service and contemporary fashion brand, announces its exclusive partnership with JustFab Style Experts and YouTube personalities, Elle and Blair Fowler. This is the first product collaboration for the sisters with JustFab and consists of an assortment of footwear and accessories, available exclusively at JustFab.com. Every item in the collection retails for $39.95 for JustFab's VIP Members.

Elle and Blair joined the JustFab Style Panel earlier this year where they have been regular contributors to the blog, showcasing their monthly shoe and bag picks with the brand and featuring their favorite JustFab products in their wildly popular YouTube channels.  The gurus collaborated with JustFab to design 10 shoes and 5 handbags that reflect their trendsetting personal style that their millions of social media followers are inspired by.

The partnership offers JustFab VIP members a special glimpse into this girly meets rock 'n roll collection, which incorporates a Fall color palette, including cognac, taupe, grey, black, teal and blood orange. The new collection features an array of key Fall's trends, such as studded combat boots, suede wedge booties with fringe, patterned platform heels, as well as classic flat boots with buckles and studded ballet flats.

Perfectly complementing the embellished footwear, the handbag offerings are equally stylish and versatile. The selection of handbags includes everyday neutral totes, bold-colored satchels and statement-making lace-embroidered clutches. The overall collection highlights ornately detailed shoes and refined accessories that are perfect for transitioning from day to night.

"Working with Elle and Blair is a natural fit for the JustFab brand as they are two of the biggest fashion and beauty influencers both on and offline," says Kimora Lee Simmons, President and Creative Director for JustFab. "They have been a great addition to our style panel and we are excited to share this exclusive collection with our members and their millions of followers."

"We are so excited to announce our shoe and handbag capsule collection with JustFab," states Elle and Blair Fowler. "Fall fashion is our favorite, so it's no surprise that we picked October to launch our line.  It's full of gorgeous boots, stylish flats, heels and even fringe wedges for you western girls out there.  We wanted to bring you accessories that can take you all the way from fall through winter. They're great pieces and only cost $39.95!"

For additional about JustFab, please visit www.justfab.com.    

About JustFab
JustFab (www.JustFab.com) is an online fashion styling service and lifestyle fashion brand that offers members a fun and engaging personalized shopping experience lead by Creative Director, Kimora Lee Simmons. Members of the fashion membership service are given the celebrity treatment every month as they receive a customized selection of shoes and handbags, handpicked by personal stylists, along with the JustFab essentials including denim and sunglasses. Members have exclusive access to fashion tips and content, clickable style boards to shop complete outfits and the team of JustFab fashion consultants for expert advice. At $39.95 an item for VIP members, JustFab offers high-fashion looks off the runways at affordable prices and shipping is always free.

About Elle and Blair Flower
Elle and Blair Fowler are the founders of ELLEANDBLAIR.com.  What started in 2008 as two sisters posting makeup and fashion tutorials on YouTube turned them into international sensations. The superstar fashion and beauty vloggers have over 400 million YouTube video views combined.  They have received Teen Choice Award nominations for the past two years in the "Choice Web Star" category.  In addition to releasing their first novel BENEATH THE GLITTER they recently launched their makeup line "Skylark by Elle and Blair" and continue designing collections for "Cellaris by Elle and Blair."

SOURCE JustFab



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