K Series Smartphones From LG To Debut At CES 2016
Successor to L Series, LG's Newest Mass-Tier Offering Borrows Heavily From Premium Devices
Successor to L Series, LG's Newest Mass-Tier Offering Borrows Heavily From Premium Devices
LAS VEGAS, Jan. 4, 2016 /PRNewswire/ -- LG Electronics MobileComm USA, Inc. (LG) is unveiling its K Series, a new line of mass-tier smartphones with the advanced camera technology and UX features of LG's premium models. The first two devices in the series, the K10 and K7, will make their public debut at CES 2016®.
LG K Series smartphones will be the first to offer LG's glossy pebble design language, a contemporary, stylish look with a curved, modern finish aimed at a younger audience. The glossy pebble design is complemented by LG's new 2.5D Arc Glass for a smooth and seamless style that could only be made possible because the sides of K Series smartphones are free of button clutter. With design cues borrowed from nature, the K10 and K7 feel premium, but they are affordably priced.
The back cover features an intricate woven pattern for optimal grip and confidence when on the move. And because consumers on the move tend to enjoy an active lifestyle, the K Series is designed for multimedia creation and consumption in mind. Its roomy display shows images and videos captured with the most advanced camera on a smartphone in this category — 13-megapixel on the rear and 8-megapixel on the front of the K10.
Featuring LG's popular Gesture Shot and Gesture Interval Shot, taking selfies is easy and hassle-free. Gesture Shot enables users to take photos simply by raising an open hand in front of the lens and then clenching it into a fist. Closing one's hand twice automatically leads to the Gesture Interval Shot and will produce four consecutive photos. Both devices are equipped with Flash for Selfie on the front to help users capture priceless moments whenever and wherever the need might arise, even in the dark.
"Our 2016 K Series is the latest example of LG applying it best mobile technology and premium design philosophy across numerous smartphone categories," said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. "Customers equate the LG name with great smartphone imaging technology and we are committed to delivering on that flattering expectation."
Visitors to CES 2016 will be able to see the LG K10 and K7 for themselves at LG's booth in Hall #8204 of the Las Vegas Convention Center from Jan. 6-9.
K10 Key Specifications:*
K7 Key Specifications:*
*Specifications/Features may vary depending on the market.
About LG Electronics MobileComm USA, Inc.
LG Electronics MobileComm USA, Inc. based in Englewood Cliffs, N.J., is the U.S. sales subsidiary of LG Electronics, Inc. a global innovator and trend leader in the global mobile communications industry. LG is driving the evolution of mobile forward with its highly competitive core technologies in the areas of display, battery and camera optics and strategic partnerships with noted industry leaders. LG's consumer-centric products -- including the flagship premium G Series models -- incorporate unique, ergonomic designs and intuitive UX features that enhance the user experience. The company remains committed to leading consumers into the era of convergence, maximizing inter-device connectivity between smartphones, tablets and a wide range of home and portable electronics products. For more information, please visit www.LG.com.
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SOURCE LG Electronics MobileComm USA, Inc.
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