Kalorama: Fast Growth in Medical Apps as Market Nears Half Billion-Dollars
NEW YORK, Sept. 16, 2015 /PRNewswire/ -- The medical apps market is estimated at $489 million in 2015, according to Kalorama Information. While that's not huge compared to the total app market, the healthcare market research firm says the mhealth apps market was a mere 85 million five years ago. Kalorama's report says medical apps are expected to be a fast growing area and one with loyal customers. The finding was made in Kalorama's report, mHealth Markets Worldwide.
Mobile Health Device (mHealth) Markets Worldwide can be found at Kalorama Information: http://www.kaloramainformation.com/redirect.asp?progid=87683&productid=9138421.
"In terms of revenue, medical apps have grown a tad bit faster than other app categories," said Bruce Carlson, Publisher of Kalorama Information. "Price and a willing user base are factors."
The report indicates that was estimated that ownership trends among healthcare workers are a driver in mHealth sales. Over 5 years ago, around 25% of practicing physicians in the U.S. used a PDA or smartphone for professional and other uses. This increased to approximately 35-40% in 2008. By 2010, more than 50% of physicians used smartphones or PDAs on a regular basis for everyday treatment activity. Today upwards of 70% of physicians and medical workers use mobile medical apps on a regular basis.
And when they use apps, they tend to pay more, with medical apps averaging $9 according to Kalorama Information. One of the most widely used medical apps for mobile devices is for patient records. Kalorama said that growth for medical apps is estimated at 41.9% compounded annually over the past five years, while the growth for all apps combined is at 38.1%.
"They can't compete on downloads with entertainment apps, but medical apps can earn a larger price and build a loyal customer base that's invested in the product," said Carlson.
Apple's iOS platform is the highest performing among its competitors with about 55% of the medial app market in terms of dollars for 2015. Sales for medical apps for Apple smartphones, tablets and similar equipment can be estimated at $268.8 million for the year. Apple has experienced increasing competition from its main competitor Android (Google) and newer competition from the Windows platform in recent years. The result has been a slowly eroding market share. However, the growing use of the iPad in health functions is keeping Apple at the top of the list.
Mobile Health Device (mHealth) Markets Worldwide has markets for apps as well as for other aspects of mhealth including hardware and services. The report looks at top mHealth apps and makes projections based on reported revenues and interview data. The report can be found at Kalorama Information: http://www.kaloramainformation.com/redirect.asp?progid=87683&productid=9138421.
About Kalorama Information
Kalorama Information, a division of MarketResearch.com, supplies the latest in independent medical market research in diagnostics, biotech, pharmaceuticals, medical devices and healthcare; as well as a full range of custom research services. Reports can be purchased through Kalorama's website and are also available on www.marketresearch.com and www.profound.com.
We routinely assist the media with healthcare topics. Follow us on Twitter, LinkedIn and our blog at www.kaloramainformation.com.
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SOURCE Kalorama Information