Kantar Health CEO to Participate in Panel Discussion at PMRG 2010 Annual National Conference

NEW YORK, March 11 /PRNewswire/ -- Kantar Health, a leading healthcare-focused global consultancy and marketing insights company, today announced that Chief Executive Officer Lynnette Cooke will participate in a panel discussion at the Pharmaceutical Marketing Research Group's (PMRG) 2010 Annual National Conference. The conference will take place March 21-23, 2010, at Disney's Contemporary Resort in Orlando, Florida.

Ms. Cooke and other leaders from marketing research agencies will comment on the fundamental changes they saw in their businesses in 2009, trends they are observing in 2010, and predictions for the future. Topics will include:

• Relationships between clients and agencies
• An exploration of new methodologies
• Regulatory issues and their impact on marketing research
• The new reality in a highly competitive marketplace

"The worldwide economy and regulatory issues continue to cast uncertainty over the pharmaceuticals industry," Ms. Cooke said. "In keeping with the conference theme -- 'Waves of Change: Preparing Wisely for Healthcare's Uncertain Future' -- we hope the discussion will provide participants with a better understanding of industry trends and challenges and how companies such as Kantar Health can help them successfully adapt to the changing industry."

Prior to Kantar Health, Ms. Cooke was CEO of Kantar Health legacy company the Ziment Group, which included Ziment, Consumer Health Sciences and All Global. Throughout her career, she has held senior positions in research and product management. Her marketing research background spans a broad range of industries: pharmaceutical and medical/surgical, consumer packaged goods, financial services, and child and family products.

The roundtable discussion, "CEO Reflections on a Tumultuous Year and Predictions for an Uncertain Future," will begin at 10:45 am on Monday, March 22. Kantar Health is a sponsor of the PMRG 2010 Annual National Conference. For more information, please visit the conference's website.

About Kantar Health

Kantar Health is a leading healthcare-focused global consultancy, specializing in portfolio optimization, market access, safety and outcomes, and brand and customer insights. Formed by uniting Consumer Health Sciences, MattsonJack, TNS Healthcare and Ziment, it is the next-generation decision support partner to the pharmaceutical and biotech industries, delivering evidence-based guidance to support clients' global and local success.

With 40+ offices throughout the Americas, Europe, Asia-Pacific, the Middle East and Africa, Kantar Health provides the broadest global footprint, coupled with the strongest local knowledge to help drive clients' maximum performance in every geography. Market-leading solutions ensure optimal decisions and actions across the brand life cycle, from assessing opportunities and sizing markets...to developing products and building access strategies...to positioning brands and creating messaging...to managing stakeholder relationships and monitoring treatment outcomes.

SOURCE Kantar Health