KAPITALL and WIRED Unveils the Social Index Social Index tracks stock market performance of the most "Liked" companies on Facebook

NEW YORK, Oct. 4, 2012 /PRNewswire/ -- KAPITALL (www.kapitall.com), the next generation investing platform, announced today that WIRED has released a custom widget, The Social Index, in its Business section (www.wired.com/business) that uses KAPITALL's data and technology.

(Logo: http://photos.prnewswire.com/prnh/20091026/NY97472LOGO-a)

The Social Index, designed by WIRED and powered by KAPITALL, features the nine public companies most "Liked" on Facebook and tracks their daily stock performance. In creating the index WIRED hopes to learn whether there is a correlation between Facebook "Likes" and stock market performance and whether there is any correlation between an individual's online and offline activities. Such data might then be used to develop profitable investing strategies.

The Social Index widget also contains links to in-depth information about the companies in the index as well as advanced functionality to compare all companies on various market stats. Over the last year KAPITALL's Social Index was significantly correlated to 7 of the 9 stocks comprising the index.

"The KAPITALL Social Index is another example of how we are making the markets more relevant," said Gaspard de Dreuzy, co-founder and Chief Innovation Officer of KAPITALL. "The way investors are using technology has become more and more social. We are listening to this new customer demand."

The Social Index is available at: http://www.wired.com/business/2012/10/introducing-wired-social-index/ 

ABOUT KAPITALL

KAPITALL (www.kapitall.com) was started by a dedicated group of software entrepreneurs, interface designers, game producers, stock traders and financial technologists who came together with a common goal: to make the stock market a place for the rest of us. BY leveraging the tools of interaction and game design, KAPITALL makes the stock market an inviting and exciting place for all. And the KAPITALL Wire site (www.kapitallwire.com) offers free cutting edge investing ideas, lively commentary and timely analysis of companies enhanced by interactive tools.

KAPITALL Inc. is based in SoHo, New York. KAPITALL Generation, a wholly owned subsidiary, is a member FINRA/SIPC and acts as an introducing broker to Pershing LLC, a Bank of New York Mellon company. Kapitall Wire is a division of Kapitall Inc.

Follow us on Twitter, www.twitter.com/kapitall and become a fan on Facebook, www.facebook.com/kapitall

Contact Information:
Laura Asquino
KAPITALL
(646) 502 8373
Laura.asquino@kapitall.com  

SOURCE Kapitall



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