Kapitall Names Jarrett Lilien, Former E*TRADE Financial President and COO as Chairman and Chief Executive Officer Kapitall investment platform surpasses 100,000 registered users and launches unique reward platform, the Kapitall store

NEW YORK, Sept. 17, 2012 /PRNewswire/ -- Kapitall, the next generation investing platform, today announced its appointment of Jarrett Lilien as Chairman and Chief Executive Officer. Former President and COO of E*TRADE Financial, Lilien is an accomplished business leader with demonstrated success in financial services, running retail and institutional businesses, both in brokerage and banking, online and off.

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Inspired by game design, Kapitall offers an engaging new way to experience the world of investing by combining an intuitive graphic user interface with powerful cloud-based tools that make it seamless to research companies, build portfolios, share ideas and become smarter about finances. After recently surpassing 100,000 registered users, the company introduced the Kapitall Store, a unique reward platform that enables users to redeem special rewards based on points, badges and virtual currency.

"The future of retail financial services will be dictated by next-generation user experience. This is precisely where Kapitall is breaking ground," said Jarrett Lilien, CEO of Kapitall. "I am excited to join the Kapitall team and look forward to helping them accelerate the realization of their vision."

Lilien will manage Kapitall on strategic and corporate development and will be responsible for overseeing the company's growth as it continues to scale and become profitable. Gaspard De Dreuzy, Founder and current CEO, will continue at Kapitall as Chief Innovation Officer and Head of Product.

"Kapitall has reached some major milestones in 2012 and the next phase will be to accelerate and meet our potential as a profitable company while staying true to our culture of challenging the status quo," said Gaspard De Dreuzy, Founder, CIO and Head of Product at Kapitall. "As former President and COO of E*TRADE, Jarrett is a seasoned professional with a proven track record of leading the growth and maturation of financial companies. We felt this was the perfect time for us to bring an executive on board who can provide valuable leadership and experience as we continue to scale our business by disrupting the world of personal finance."

Jarrett Lilien has an accomplished 28 year career in financial services. Since establishing Bendingo Partners in May 2008, Lilien served as Managing Partner and led a team of highly experienced executives to invest in scalable businesses ranging from early stage venture to larger established companies.  As Chief Brokerage Officer, he took E*TRADE Financial from losses to sustained profitability. As President and Chief Operating Officer, he was responsible for building E*TRADE Financial into the premier online financial services franchise and delivering five record years of customer growth and earnings.

About Kapitall, Inc.
Founded in 2009, Kapitall, Inc. offers an engaging new way to experience the world of investing by combining an intuitive graphic user interface with powerful cloud-based tools that make it seamless to research companies, build portfolios, share ideas and become smarter about finances. Kapitall was developed by a dedicated group of software entrepreneurs, interface designers, game producers, stock traders and financial technologists who came together with a common goal to make the stock market a place for everyone. Additions to the platform include KapitallWire, an all-content site that offers free market insights with a focus on cutting edge investing ideas, lively commentary and timely analysis. The recently launched Kapitall Store is a unique reward platform that enables users to redeem special rewards based on points, badges and virtual currency.

Kapitall Inc. is based in SOHO, New York. Kapitall Generation, a wholly owned subsidiary, is a member FINRA/SIPC and acts as an introducing broker to Pershing LLC, a Bank of New York Mellon company. Kapitall Wire is a division of Kapitall Inc.

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Media Contact:

Marcy Simon
marcys@gmail.com

Laura Asquino
646.502.8373
laura.asquino@kapitall.com

SOURCE Kapitall



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