Kardashian Kollection Adds Optical Line To Fashion Empire At Sears

LOS ANGELES, Aug. 7, 2012 /PRNewswire/ -- Jupi Corp is excited to announce the newest addition to the Kardashian Kollection family - Kardashian Kollection Eyewear. Jupi Corp has collaborated with Inspecs USA, a design and innovation-driven global eyewear company, to manufacture the new collection of eyewear. Their latest business venture is targeted towards young, fashionable women who are budget-conscious but aware of the latest trends. The line hit stores in July 2012, offering both stylish optical frames and chic prescription sunglasses.

"It was only natural for eyewear to be the next product launch for the Kardashian Kollection brand. Our designs capture a wider clientele from those who are simple and structured in style to fashion risk takers. We're very proud and excited for this launch." said Bruno Schiavi, fashion designer and president of Jupi Corp.

The Kardashian Kollection Eyewear is inspired by Kim's, Kourtney's and Khloé's unique individual styles, ranging from vintage boho to high glam. The optical collection will consist of five styles and will be offered in a total of nine different colors. Studded temples, tortoise shell, and leopard prints in retro shaped acetate frames will complement any signature style.

"Sears Optical saw the great success of the Kardashian Kollection in Sears stores across the United States and wanted to expand the Kollection into eyewear. Sears Optical partnered with Inspecs USA to create an exclusive eyewear line. The Kardashian Kollection Eyewear will be featured in both ophthalmic and prescription sun and sold exclusively at Sears Optical. The Kardashian Kollection Eyewear will officially be launched in stores and all parties involved could not be happier with the outcome," said Daryl Hammett, Senior Vice President & General Manager of Sears Optical, a division of Luxottica Retail.

The Kardashian Kollection Prescription Sunglasses will offer five prescription sunglass styles in 11 color options. Luxe-vintage styles include oversized cat eyes and retro aviators with pearlescent temples and funky HD animal prints.

Kardashian Kollection Eyewear will retail for $139.99 for both optical and prescription sunglasses, and will be available at 300 Sears Optical stores nationwide.  Please visit www.searsoptical.com/kardashian for a complete list of store locations.

ABOUT SEARS, ROEBUCK AND CO.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services and  is part of ShopYourWay, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com.  Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,000 Sears-branded and affiliated stores in the United States and Canada, which includes over 810 Full-line and more than 1,270 specialty stores in the U.S.   Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S.  The company is the nation's largest provider of home services, with more than 11 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

ABOUT BRUNO SCHIAVI – JUPI CORP

Named in the BRW Young Rich List for the last six years as a top Australian Fashion Entrepreneur, Bruno Schiavi has carved himself a unique position in the fashion industry and business world. Just nine years ago Bruno Schiavi started with assets of only $2000, since that day this creative and very intuitive fashion aficionado has grown to position Jupi Corp as a global powerhouse.  In August 2002 Schiavi launched the anabella line of lingerie followed by the sell out release of Delta by anabella in October 2004 in conjunction with Australian star Delta Goodrem. Schiavi joined other partnerships with icon¹s & celebrities such as Priscilla Presley in 2005, Dr Robert Rey, renowned Plastic Surgeon and star of Dr 90210 in 2007, Cricket fast bowler Brett Lee and pop star Janet Jackson in 2008. Moving into high fashion but with the current economic climate in mind he has recently teamed with Australian designer Peter Morrissey to add a new fashion outer wear brand to his already impressive stable. Moving forward in 2012, Bruno Schiavi plans to take the Kardashian Kollection brand and expand the line to the UK, Europe and Middle East.  Additionally, new categories will be added to the line including swim and home. Bruno will continue to use his innovative marketing techniques involving Kourtney, Kim and Khloé in combination with Sears.

Jupi International has retail collections in United States, Canada, South America, United Kingdom, Europe and Australia. For more information, visit www.Jupicorp.com.

ABOUT LUXOTTICA GROUP

Luxottica Group is a leader in premium, luxury and sports eyewear with approximately 7,100 optical and sun retail stores in North America, Asia-Pacific, China, South Africa, Latin America, and Europe, and a strong, well-balanced brand portfolio. House brands include Ray-Ban, the world's most famous sun eyewear brand, Oakley, Vogue, Persol, Oliver Peoples, Arnette and REVO, while licensed brands include Bvlgari, Burberry, Chanel, Coach, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Tiffany and Versace. In addition to a global wholesale network involving 130 different countries, the Group manages leading retail chains in major markets, including LensCrafters, Sears Optical, Pearle Vision and ILORI in North America, OPSM and Laubman & Pank in Asia-Pacific, LensCrafters in China, GMO in Latin America and Sunglass Hut worldwide. The Group's products are designed and manufactured at its six manufacturing plants in Italy, two wholly owned plants in the People's Republic of China, one plant in Brazil and one plant in the United States devoted to the production of sports eyewear. In 2011, Luxottica Group posted net sales of more than €6.2 billion. Additional information on the Group is available at www.luxottica.com.

Media Contact:
Taryn Deane
Fingerprint Communications
310/276-7500
Taryn@fingerprintcom.net

SOURCE Sears, Roebuck and Co.



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