NEW YORK and BOSTON, Nov. 9, 2015 /PRNewswire/ -- Kargo, the leader in mobile brand advertising, and Celtra Inc., the leading creative technology for display and video advertising, today unveiled a strategic partnership focused on bringing Celtra's recently launched vertical video solutions to market across the premium publishers in Kargo's invite-only mobile brand marketplace.
The partnership will allow Kargo to activate jointly created video formats powered by Celtra's industry-leading mobile video technology across its existing premium publisher base. In addition, the partnership enables Celtra's short form vertical video units to be embedded in unique placements on these publishers' properties made possible only by Kargo's own proprietary technology.
Today, the majority of mobile video ads are in-stream, relying on technology that was not designed for the mobile screen and delivers a sub-par experience to consumers. Furthermore, many marketers are still trying to run unmodified TV spots against short form mobile content. Celtra's vertical video technology is designed from the ground up to provide the best mobile experience across all display inventory on all major platforms – full-screen HD, short-form video experiences that load and auto-play instantly in any environment.
"With 92 percent of 18-34 year olds now consuming video on mobile devices, it is critical for the industry to rethink video from the mobile point of view. With this partnership, Celtra and Kargo will help make video advertising on mobile devices more effective for brands and publishers and more engaging for consumers by creating truly mobile-first experiences," said Harry Kargman, CEO and Founder of Kargo.
With advances in technology such as Celtra's short form vertical video format, brands can quickly and easily create full-screen video experiences that are natural for mobile. This innovative ad format allows brands to successfully transform TV ad spots into bite-sized, highly impactful video experiences that are tailored to the ways video content is consumed on mobile devices.
"It is becoming obvious that users aren't willing to tolerate poor advertising user experiences on mobile," said Mihael Mikek, CEO and Co-founder of Celtra. "The market needs better solutions that are designed for today's content consumption trends. Through our partnership with Kargo, we will be able to combine our newest technology with their breakthrough creative capabilities and premium inventory - an unmatched, scalable combination in the market - to deliver turn-key solutions for advertisers that really move the needle," added Mikek.
Kargo is the largest mobile marketplace for premium brand advertising. A fusion of creativity, technology and quality, our media solutions empower advertisers to build connections with consumers on the most important screen today—the phone. Through our alliance of elite publisher partners, we enable brands and agencies to reach eight out of 10 smartphone users in the US with memorable, measurable experiences. Kargo was just recognized by Crain's NY Business as one of the 50 fastest growing companies in New York, by Inc. Magazine as one of the 500 fastest growing companies in the US, and by Business Insider as one of the "hottest ad tech" companies of 2015. For more information, visit Kargo at www.kargo.com or @Kargo on Twitter.
About Celtra Inc.
Celtra empowers agencies, media suppliers and brand leaders alike with the leading creative technology for data-driven brand display advertising across mobile, tablets and desktop.
AdCreator 4 is built to run large-scale and complex campaigns. It is a single platform for streamlined ad creation, performance optimized serving and consolidated reporting with common metrics across all screens. Celtra is headquartered in Boston (MA), with offices in New York City, Chicago, San Francisco, Los Angeles, London and Ljubljana. For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter.