Kashi Company Launches REAL Tour

Natural Food and Lifestyle Leader Partners with Burt's Bees® to "Renew Eating and Living" Through Cross-Country Experience

News provided by

Kashi Company

May 17, 2011, 11:03 ET

LA JOLLA, Calif., May 17, 2011 /PRNewswire/ -- Kashi Company, the premier natural food and lifestyle company, today announced the launch of its first-ever REAL ("Renew Eating and Living") Tour, which officially kicks off in Oxnard, Calif., at the California Strawberry Festival on Saturday, May 21, and runs through September. Kashi's REAL Tour is a lifestyle immersion program and national grassroots tour designed to educate and provide helpful resources that promote real foods and natural living through a variety of touch points. The cross-country tour is just one component of Kashi's overarching REAL Project—a campaign that encompasses several new educational initiatives dedicated to help people renew their lifestyles with healthy and natural habits.

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"We recognize that many people have taken a deep interest in eating and living more naturally, so we created this new tour as a way of supporting them as well as their healthy lifestyle changes and choices," says Keegan Sheridan, natural food and lifestyle expert at Kashi. "We are excited to partner with Burt's Bees®—a company that shares our passion for all things natural—in order to impart our knowledge and products on a real, personal level, and we hope to inspire people across the country this summer to make positive lifestyle choices."

Kashi is joining forces with Burt's Bees, the leading natural health and beauty company, to host the national tour, which features three interactive tents. Each will offer visitors a chance to either taste Kashi's foods, discover new Burt's Bees products or participate in interactive classes and activities focused on nutrition, sustainability and natural health and wellness.

"Making people's lives better naturally is our collective mission at Burt's Bees, so we're thrilled to team up with Kashi to educate and engage with REAL tour guests face-to-face as they strive to make better lifestyle choices," says Jim Geikie, VP of Global Marketing at Burt's Bees. "The experience will offer an opportunity to discover Burt's Bees products and also share some of our sustainability practices with some great activities in the Explore tent."

The Kashi REAL Tour replaces the Kashi Day of Change, a similar immersion hosted by Kashi for the past five years. The key point of difference between the two programs is that the 2011 Kashi REAL Tour includes several unique digital components to enable social engagement and continued learning during and after tour events. Upon arrival at the Welcome Tent, guests receive a personalized barcode bracelet, enabling them to "check in" and scan product and literature in each of the tents for downloadable information that they can send to themselves (or share with others) to review after the tour experience. From there, they may participate in three interactive sessions:

Taste Here: Participants enjoy a sampling of Kashi's tasty, good-for-you foods, including both favorite classics and new offerings
Nourish Here: Visitors are encouraged to nourish themselves with new health and beauty care products from Burt's Bees and can receive hand massages
Explore Here: Individuals participate in interactive displays and fun workshops on sustainability, why and how to look for natural ingredients in foods and products, and how utilizing natural ingredients benefits the planet

The Kashi REAL Tour is free and open to the public, and will be located at various events in 16 cities across the U.S. in May through September. The first 12 tour event stops are as follows:


Cities	Dates
Oxnard, CA	May 21-22
Boulder, CO	May 28-30
San Francisco, CA	June 4-5
Portland, OR	June 9-12
Seattle, WA	June 18-19
Des Moines, IA	June 24-26
Lisle, IL	July 1-3
Madison, WI	July 9-10
State College, PA	July 14-17
Ann Arbor, MI	July 20-23
Whitehouse Station, NJ	July 29-31
Rochester, NY	August 6-7

To learn more about the Kashi REAL Tour and Kashi's other natural lifestyle initiatives and educational tools, visit www.kashi.com/events/real_tour or www.facebook.com/kashi.

About Burt's Bees

Burt's Bees has been offering distinctive earth-friendly, natural personal care products for 25 years. From a beekeeper's backyard in Maine to the leading edge of natural, Burt's Bees knows natural health and beauty care solutions from head-to-toe. The company creates products for total skin health that keep The Greater Good™ top of mind. Burt's Bees has approximately 400 employees with products available in the United States and over 20 markets worldwide as well as on its website, www.burtsbees.com.

Burt's Bees® products are free of petrochemicals and other synthetic ingredients like phthalates, parabens and sodium lauryl sulfate and they are not tested on animals.

About Kashi Company

Founded in 1984, Kashi dreams of a world where everyone embraces natural health. As a natural lifestyle pioneer, Kashi is passionate about and committed to improving the health of people and our planet. By providing great tasting, healthy and innovative foods, Kashi enables people to achieve optimal health and wellness, while also leading them on a path toward embracing a natural lifestyle. Kashi encourages people to live their best lives through its interactive online community at Kashi.com and the Kashi REAL Tour, a lifestyle immersion program and national grassroots tour that visits 16 cities around the country, educating people about the importance of natural foods and healthy living. The company also engages with people through Wellness Hub, educational events that inspire the local Kashi community to embrace natural healthy lifestyle. To learn more about 25 years of Kashi's mission, sustainable efforts, values and roots, get inspired by the Yearbook on Kashi.com.

Kashi's products are natural, minimally processed and free of highly refined sugars, artificial additives and preservatives. Kashi® brands and foods include: GOLEAN® cereals and bars; Kashi® Heart to Heart® cereal, instant oatmeal and whole grain crackers; Kashi® 7 Whole Grain Puffs, Honey Puffs, Nuggets and Flakes cereals; Kashi® Good Friends® cereals; Kashi® Autumn Wheat®, Cinnamon Harvest®, Island Vanilla® and Strawberry Fields® (organic) cereals; Kashi® Honey Sunshine®, Berry Blossoms™ and Golden Goodness™ cereals; Kashi U™ cereal; Cocoa Beach™, Mountain Medley® and Summer Berry™ granola; Kashi® TLC® chewy and crunchy granola bars, fruit & grain bars, soft-baked cereal bars; Kashi® TLC® snack crackers and Kashi® TLC® cookies; Kashi® all natural frozen waffles, entrees, and pizzas; and Kashi® 7 Whole Grain Pilaf.