LONDON, May 8, 2013 /PRNewswire/ --
Expectant Royal mother, Kate Middleton, Duchess of Cambridge, has topped a poll by the recently launched website CarSafetyRules.com, as the mother whose endorsement people would trust most for critical car safety products such as car seats. Although her baby is not due until July, the survey into attitudes to brands and safety revealed that 40% of people already rank Kate Middleton as the British mother they trust most.
The top five most trusted celebrity mothers were ranked with Myleene Klass in second, Victoria Beckham in third, Samantha Cameron in fourth and Katie Price at fifth. Just missing out on a place in the top five was TV presenter Holly Willoughby.
In the survey of 1,000 new car buyers, people with children reported that becoming a parent had made them more interested in car safety. However 69% rated their understanding of the technologies now available as either poor or just average.
Responsible for commissioning the survey, Editor of CarSafetyRules.com, Tristan Honeywill said: "Most new parents just want the safest thing for their family and struggle to tell the difference between all the car seats and technologies on offer. The survey shows that as a parent Kate Middleton would make a great ambassador for road safety campaigns - not just for the UK, but also in places where child safety is an even more serious concern."
As a Range Rover driver, Kate is already well-equipped for parenthood with a car with a five-star safety rating. The luxury off-roader also has technologies that can automatically detect a hazard and brake the car to prevent an accident. It is possible to get similar levels of protection and technology in more affordable cars, but the survey revealed that most car buyers either aren't offered them or don't know what to ask for in dealerships. More informed parents placed accident-prevention technologies such pre-crash alerts and collision avoidance braking top of their wish-list for their next new car.
To find out more about the best vehicle safety options for families and children, visit: http://www.CarSafetyRules.com.
About the survey: The survey was conducted by Opinion Matters on behalf of CarSafetyRules.com between 22nd March 2013 and 9th April 2013. The survey questioned 1,000 UK drivers who had purchased a brand new car in the last three years.
About CarSafetyRules.com: Launched at the end of 2012, CarSafetyRules.com provides people with unbiased information from experts to help them make better informed decisions when it comes to purchasing vehicles and vehicle-related items such as child car seats. The combination of car reviews, safety ratings and crash tests of family and small cars, MPVs and SUVs featured on the website aim to raise awareness of the progress being made to improve vehicle and road safety for children, older people and other road users. To find out more visit: http://www.CarSafetyRules.com.
Press Contact: Tristan Honeywill