NEWPORT BEACH, Calif., Jan. 27, 2017 /PRNewswire/ -- Bendon, Inc., a leading designer and producer of children's coloring and activity products in the U.S., who supplies product to over 82,000 retail doors globally, announced today a multi year extension to 2023 for the partnership with global lifestyle design firm, kathy ireland® Worldwide (kiWW®), inclusive of storybooks, coloring activity and creative play items and more products in development.
"We are thrilled with our partnership as we continue to co-develop high quality children's activity products at a good value," said Ben Ferguson, CEO of Bendon, Inc. "Bendon's kathy ireland® line of products represents classic play patterns as well as new, innovative formats that capture the essence of the kiWW® mission statement 'solutions for families, especially busy moms.' Our two companies are partnered closely in developing this premium line of products for children ages 3+ and are committed to continuing this successful relationship," he adds.
The kathy ireland® Imagine line currently includes story books, touch and feel books, lift a flap books, jumbo puzzles, memory matching cards, and lace up cards. The collection also includes coloring books for adults, with intricate, stress-relieving patterns ranging in complexity from beginner to expert level. "New products for the expanded partnership with Bendon include additional storybooks and S.T.E.A.M. focused educational product," said Ethan Collings, Brand Management for kiWW and other mega brands at Bendon.
"We treasure and proudly share with Bendon the pure joy that our products bring to children," says Kathy, kiWW's Chair, CEO and Chief Designer. "The greatest gift that any of us can give, is supporting a child's early development in math, science, athletics, reading pleasures and education. Ben and his creative and dedicated team at Bendon, are truly the perfect partners to share this gift with," adds Kathy.
Bendon's kathy ireland® line is currently distributed in North America with worldwide expansion plans on the horizon.
About kathy ireland® Worldwide
Founded in 1993, the kathy ireland® Worldwide brand, celebrates a lifestyle. Listed as the 25th most powerful brand globally by License Global Magazine, the success of kathy ireland® Worldwide is the result of teamwork and dedication.
Kathy has graced the cover of Forbes Magazine twice (2012, 2016) and according to Fairchild Publications, Kathy Ireland is one of the 50 most influential people in fashion.
Kathy and kiWW® support many non-profits including: YWCA Greater Los Angeles for which she is an Ambassador, Dream Foundation, Providence Educational Foundation, 911 for Kids/AEF, and the St. Jude Children's Research Hospital. Kathy was recently named an Ambassador for the Elizabeth Taylor AIDS Foundation.
About Bendon, Inc.
Founded in 2001, Bendon Inc. has grown from a children's publishing company focused on coloring and activity titles to a consumer products company spanning multiple categories in children's play and education. Through innovative design and strategic partnerships with powerhouse licensors including Disney, Hasbro, Mattel, Crayola, Sanrio and Nickelodeon, Bendon is an industry leader and is rapidly expanding their offerings in the toy and craft arena. For more information, visit www.bendonpub.com.
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SOURCE Bendon, Inc.