NEW YORK, June 18, 2012 /PRNewswire/ -- Euro RSCG New York announced today that Katie Rogin joined the agency as Managing Director of Strategic Planning for Euro RSCG Tonic.
Katie joins Tonic from DraftFCB New York where she served as VP, Strategic Planning Director developing strategies for brands from Novartis, Lily, and ThermoFisher. Prior to DraftFCB New York, Katie worked at JWT where she served as Strategic Planning Director on a number of OTC brands for Johnson & Johnson and Pfizer. Before joining JWT, Katie held senior level planning roles at Digitas Health and Saatchi Glow Worm. She also was Group Creative Director at Zentropy Partners, a former unit in the McCann-Erickson WorldGroup.
"In Katie, we found a perfect blend of talents, skill and sensibilities collected across a wide range of creative and strategic experiences," said Paul Klein, Managing Director for Euro RSCG Tonic. "Katie packs it all into one bundle with a passion for connecting consumers and brands."
"Katie brings a diverse range of client and category experiences," said Matt Ryan, co-Chairman Euro RSCG New York and President Global Brands Euro RSCG Worldwide. "Katie has worked with clients from a number of fields including technology, CPG, financial services, and healthcare. The one constant has been her dedication to delivering creative brand strategy, and that's why she's a perfect fit for Tonic and Euro New York."
"I'm especially looking forward to working with Tonic's creative leadership and teams—evolving the creative-planning partnership so we identify deep insights that not only inspire big ideas but help ignite them across all the channels where people are trying to live healthier lives," said Rogin.
About Euro RSCG Tonic
Headquartered in New York, NY, Euro RSCG Tonic is the largest fully-integrated consumer health and wellness agency in North America, creating big ideas that drive brands, across any platform, with unrivaled success. Tonic is part of Euro RSCG Worldwide, the largest unit of Havas, a global leader in communications.
About Euro RSCG Worldwide
Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroën, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).
Euro RSCG Worldwide
SOURCE Euro RSCG Worldwide