2014

Kay® Jewelers Launches Wedding Ring Style Quiz on Facebook Sweepstakes Gives Fans the Chance to Win a Pair of Wedding Bands for Their Big Day

AKRON, Ohio, July 11, 2013 /PRNewswire/ -- When a woman dreams of the perfect engagement ring, she's looking for more than a beautiful piece of jewelry. She's looking for a timeless symbol of the love she shares and something that is uniquely suited to her style. She's looking for her perfect ring. For nearly 100 years, brides-to-be have relied on Kay® Jewelers to help them select their perfect ring, and now this trusted brand is collaborating with The Knot to offer its expertise through an interactive wedding ring style quiz on Facebook®.

Consumers looking for some fun and assistance in determining the right engagement ring or wedding band style just need to visit The Knot or Kay® Jewelers on Facebook® and answer a few simple questions about their personal style and preferences. Once complete, the participant will receive their wedding ring personality type along with suggestions for sought after brands that best fit their taste, including Neil Lane Bridal®, Tolkowsky®, The Leo Diamond® and more.

In addition to uncovering their wedding ring style, fans can also take part in a special sweepstakes. Visitors can enter now through July 22 for the chance to win a pair of wedding bands for the couple's big day. Two grand prize winners will be chosen at the conclusion of the sweepstakes, with one winner coming from the Kay® Facebook® page and one from The Knot Facebook® page.

"We're very excited to partner with Kay® Jewelers on the Wedding Ring Style Quiz and Sweepstakes," said Carrie Reynolds, vice president of sales, The Knot. "We always look to introduce fun and engaging content for our brides-to-be and we know our fans will enjoy participating in this promotion."

"We are thrilled to be able to align the number one jewelry store in America and the number one wedding planning web site in launching the Wedding Ring Style Quiz," said Mark Light, president and chief executive officer, Kay® Jewelers. "Selecting an engagement ring or wedding band is one of the most important decisions in anyone's life, and this fun and convenient tool is one more example of how Kay offers a unique customer-first experience to help in that process."   

For more information on the Wedding Ring Style Quiz and Sweepstakes, including official rules, visit the Kay® Facebook® page https://www.facebook.com/KayJewelers.

About Kay® Jewelers

Kay® Jewelers, the number one jewelry store in America, is conveniently located in malls and
off-mall shopping centers across the country. Akron, Ohio-based Sterling Jewelers Inc. operates Kay® Jewelers among its more than 1,400 stores in all 50 states and has more than 18,000 employee team members. Sterling is a subsidiary of the Bermuda-domiciled Signet Jewelers Limited, the largest specialty retailer jeweler in the U.S. and the U.K. For a Kay® Jewelers location nearest you, call 1-800-681-8796 or visit www.Kay.com.

SOURCE Kay Jewelers



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