Kedran H. Whitten Named CSI Chief Marketing Officer New Position Focused on Corporate Marketing Strategies and Branding
PADUCAH, Ky., July 15, 2011 /PRNewswire/ -- Computer Services, Inc. (CSI) (OTCQX: CSVI) announced today that Kedran H. Whitten has joined CSI as chief marketing officer (CMO).
"We are pleased to announce that Kedran Whitten has joined CSI in the newly created executive position of chief marketing officer," stated Steve Powless, chief executive officer. "She has significant experience in developing and executing corporate marketing strategies and will be responsible for managing our marketing and communications programs across all CSI subsidiaries.
"The CMO position was created as part of our strategic growth initiative that is adding management depth and talent at CSI that will help us shape our future and accelerate our growth momentum going forward. A key goal of our strategic growth initiative is to maximize synergies and consolidate individual areas of expertise at CSI in order to create a more seamless organization going forward. Kedran's experience in managing marketing programs across a multi-subsidiary company will be an important asset as we grow our existing product lines and services and leverage our enterprise-wide opportunities to cross-sell products.
"She also has significant experience in corporate branding and was responsible for a successful consolidation of subsidiary names under one master brand. We believe her experience in this area will be valuable to CSI as we continue to merge business units and make acquisitions of complementary businesses and technology," concluded Powless.
Whitten has over 19 years of experience in advertising, marketing, product management, and branding. Prior to joining CSI, she was Senior Vice President, Marketing and Product Management for Comdata Corporation, a leading provider of business-to-business payment solutions. She has extensive experience in developing and executing corporate marketing strategies, managing product development strategies, implementing customer feedback programs, market research, and management of cross-functional teams. Whitten has launched successful e-Commerce initiatives and developed marketing strategies for complex Internet products. She also brings significant experience in developing key measurements of marketing including revenue growth, customer satisfaction, brand awareness, product pricing, and positioning.
Whitten is a graduate of the Scarlett Executive Leadership Program at Belmont University and holds a B.S.B.A. in Marketing Management from East Carolina University.
About Computer Services, Inc.
Computer Services, Inc. (CSI) delivers core banking, payments processing, Internet, card services, risk assessment, fraud prevention, network management, regulatory compliance and document delivery solutions to financial institutions and corporate entities across the nation. Technology planning, personal account management and world-class customer service explain why CSI is known as one of the nation's premier providers of technology solutions for the financial services industry. CSI's stock is traded on OTCQX under the symbol CSVI. For more information about CSI, visit www.csiweb.com.
This news release contains "forward-looking statements" as that term is defined in the Private Securities Litigation Reform Act of 1995. All statements except historical statements contained herein constitute "forwardlooking statements." Forward-looking statements are inherently uncertain and are based only on current expectations and assumptions that are subject to future developments that may cause results to differ materially. Readers should carefully consider: (i) economic, competitive, technological and governmental factors affecting CSI's operations, customers, markets, services, products and prices; and (ii) other factors discussed in CSI's Information and Disclosure Statements and other documents posted from time to time on the OTCQX website (www.otcqx.com), including without limitation, the description of the nature of CSI's business and its management discussion and analysis of financial condition and results of operations for reported periods. CSI undertakes no obligation to update, and is not responsible for updating, the information contained in this release beyond the publication date, whether as a result of new information or future events, or to conform the statement to actual results or changes in CSI's expectations, or otherwise or for changes made to this document by wire services or Internet services.
SOURCE Computer Services, Inc.