Keeping Pace in the Holiday Marathon How to Shop Without the Drop and Stay Awake on New Year's Eve.

LAS VEGAS, Nov. 27, 2012 /PRNewswire/ -- If you had trouble surviving Black Friday and the first full weekend of the official holiday shopping season, just wait until all of the parties, school pageants and family festivities kick in. The holidays can be every bit as long and physically demanding as a marathon. Unless you pace yourself and make sure you're stoked with enough high-quality energy, you could end up snoozing instead of celebrating.

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If you're suffering from a personal "energy crisis," you're not alone. Millions of Americans seem to have "More Energy" near the top of their holiday wish lists. More and more of us are turning to energy drinks to help get us through our increasingly hectic, stressful and exhausting holiday schedules.

A recent report by beverageindustry.com revealed that, in the one-year period ending April 15th 2012, Americans spent $6.9 billion on energy drinks – a 15.7% increase over the previous year. It also said that, for the first time, energy drinks outsold bottled water.

"Many of these so-called energy drinks contain large amounts of sugar and stimulants," stated Cindy Nachman, CEO of Altrient, Inc. "Caffeine is a drug with addictive properties and some serious side effects. And the problems caused by excessive sugar in the diet are well documented and well known. Yet, Americans are increasing their consumption of these substances at an alarming rate."

Nachman cited another study by The Values Institute at DGWB, a social science research organization, that identified energy drinks as one of their top five "health and wellness trends consumers are most likely to embrace in 2012". It reported not only strong growth in youth markets, but also a growing popularity among seniors.

"Regardless of your age, a substantial increase in sugar and stimulant consumption is hardly a health and wellness trend," Nachman declared. "It's a heath and wellness threat. And adding energy drinks to your traditional menu of holiday treats, eggnog, cocktails and champagne can really take its toll on your body."

Altrient, Inc. (www.altrient.com) is a maker of high-performance nutritional supplements, including Altrient™ ME™, a natural energy booster that contains no sugar and no caffeine.

"Altrient™ ME™ uses a blend of B vitamins, trace minerals and cinnamon extract to release more energy from the foods you normally eat," explained Nachman. "It's actually good for your body. It's also a lot less expensive than most energy drinks. So you'll have more money for all of those holiday gifts and parties!"

"Altrient is a relatively new company, but I've already had the opportunity to travel around the country and meet thousands of people," Nachman continued. "Everyone, from CrossFit athletes to stay-at-home moms, is looking for more energy to help them do better at work, at home, in school, at play or in competition. If you're going to take an energy supplement, it just makes sense to use one that works naturally to deliver healthy, long-lasting energy without drugs or sugar. That can be a real help during the holidays. That can be a gift you give yourself every day of the year."

About Altrient, Inc.

Altrient's high-performance nutritional supplements include Altrient™ C and Altrient™ ME™. All Altrient products use Liposome Encapsulated Delivery to ensure full-dose and full-potency bioavailability. All are backed by a 100% unconditional satisfaction guarantee. Altrient products are only available direct to consumers on www.altrient.com or by phone at 1-888-437-6353. Like us on www.facebook.com/altrient and follow us on www.twitter.com/altrient.

MEDIA NOTES: To schedule an interview with Cindy Nachman or to learn more about Altrient products, contact Sylvia Pear at 702-255-0265, ext. 107 or sylvia@altrient.com.

SOURCE Altrient, Inc.




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