NEW YORK, Oct. 31, 2012 /PRNewswire/ -- The Pollack PR Marketing Group (PPMG) announced today, that it has been retained by, The Keller Fay Group, to lead its public relations and integrated marketing efforts to generate brand awareness.
The Keller Fay Group is the first full-service marketing research and consulting company dedicated exclusively to word-of-mouth marketing. The firm was founded by Ed Keller and Brad Fay, co-authors of the recently published book, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, which has quickly earned a reputation as the new bible of word of mouth marketing. Keller is also coauthor of highly acclaimed 2003 best seller, The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat and What to Buy."
"We selected PPMG because of their deep understanding and knowledge of our service offerings and for their solid track record of working with professional service firms and supporting B2B marketing activities," said Ed Keller, CEO of The Keller Fay Group.
Noemi Pollack, founder and CEO of PPMG said, "We are thrilled to be partnering with the pioneers who literally wrote the book on word-of-mouth marketing. Ed and Brad are the world's preeminent 'face-to-face' marketing experts and their practice is making a dramatic impact on the growth and success of global brands."
About The Pollack PR Marketing Group
The Pollack PR Marketing Group (PPMG) headquartered in Los Angeles with offices New York, is a 27-year old mid-sized, multi-specialty agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes brand engagement for clients ranging from innovative start-ups, to Fortune 500 companies, with a focus on consumer products and services, technologies and B2B professional services. PPMG is a partner in The WORLDCOM Public Relations Group, a partnership of over 100 global firms with offices around the world. For more information, visit http://www.ppmgcorp.com, or http://www.pollackblog.com or follow us on Twitter @PollackPRMktg.
SOURCE The Pollack PR Marketing Group