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      Kellogg Company Reports Fourth-Quarter and Full-Year 2014 Results, Provides Guidance For 2015, and Changes Its Long-Term Sales Target


      News provided by

      Kellogg Company

      Feb 12, 2015, 08:00 ET

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      BATTLE CREEK, Mich., Feb. 12, 2015 /PRNewswire/ -- Kellogg Company (NYSE: K) today announced that fourth quarter 2014 reported net sales were $3.5 billion, an increase of 0.3 percent from the fourth quarter of 2013.  Fourth quarter comparable net sales* decreased by 2.2 percent.  Full-year 2014 reported net sales decreased by 1.4 percent to $14.6 billion.  Full-year comparable net sales decreased by 2.0 percent.  Comparable net sales results exclude the effects of foreign currency translation, acquisitions, dispositions, costs associated with the efficiency-and-effectiveness program (Project K), differences in the number of shipping days, and integration costs. 

      The reported quarterly operating loss was $422 million; this included a significant non-cash mark-to-market adjustment of $822 million, which was primarily driven by the impact that changes in interest rates had on pension plans; comparable operating profit* decreased by 0.1 percent in the fourth quarter.  Comparable results for operating profit exclude the effects of foreign currency translation, acquisitions, dispositions, Project K costs, mark-to-market accounting, differences in the number of shipping days, integration costs, and other factors that affect comparability.  Full-year reported operating profit decreased by 63.9 percent; this included significant impacts from the effect of mark-to-market adjustments and costs associated with Project K.  Full-year comparable operating profit decreased by 3.9 percent. 

      * Comparable sales growth, comparable operating profit growth, comparable earnings, currency-neutral comparable earnings, comparable effective tax rate and cash flow are all non-GAAP financial measures.  See the tables herein for important information regarding these measures and a full reconciliation to the most comparable GAAP measure.

      The reported fourth quarter 2014 net earnings loss was $293 million, or a loss of $0.82 per diluted share; comparable earnings* were $0.84 per share; this represented a decrease of 1.2 percent from the fourth quarter of 2013's comparable earnings per share.  Reported full-year 2014 net earnings were $632 million, or $1.75 per diluted share; comparable full-year earnings were $3.81 per share, a decrease of 1.0 percent from 2013's comparable earnings per share.  Please see the table below and the appendices to this press release for detail regarding items that affect comparability. 

      Reconciliation of Reported to Comparable Earnings Per Share










      Fourth Quarter 2014
      ($)


      Full-Year 2014
      ($)








      Reported EPS


      (0.82)



      1.75


      Mark-to-Market


      (1.52)



      (1.42)


      Project K


      (0.16)



      (0.61)


      Integration


      (0.04)



      (0.09)


      Other Items


      (0.01)



      (0.01)


      53rd Week


      0.07



      0.07









      Comparable EPS


      0.84



      3.81


      Foreign Exchange


      (0.02)



      (0.01)
















      Currency-Neutral Comparable* EPS


      0.86



      3.82
















      "In 2014, we have been addressing the challenges we have faced in some of the company's developed businesses," said John Bryant, Kellogg Company's president and chief executive officer.  "Project K, our four-year efficiency-and-effectiveness program, is providing flexibility, and we have invested in brand-building initiatives, in-store sales capabilities, and new, improved products.  We expect that 2015 will be a rebuilding year for us and that our investment will provide a strong platform for future growth."

      North America

      Kellogg North America's reported net sales increased by 2.3 percent in the fourth quarter and decreased by 2.2 percent for the full year.  Comparable net sales declined by 3.9 percent for the fourth quarter and by 3.4 percent for the full year.  The U.S. Morning Foods segment posted a decrease in comparable net sales of 7.7 percent in the fourth quarter and a decrease of 5.7 percent for the full year.  U.S. Snacks posted a decline in comparable net sales of 3.1 percent in the fourth quarter and a decline of 2.4 percent for the full year.  The U.S. Specialty Channels business posted a decline in comparable net sales of 1.0 percent in the fourth quarter and a decline of 1.4 percent for the full year.  The North America Other business posted comparable net sales growth of 1.3 percent in the fourth quarter and a decline in comparable net sales of 1.8 percent for the full year.

      International

      Comparable net sales growth in the Latin American business was 7.2 percent in the fourth quarter; comparable growth for the full year was 3.9 percent.  Comparable net sales in our European business decreased by 1.2 percent in the fourth quarter and by 0.7 percent for the full year.  The Asia Pacific business posted a decline in comparable net sales of 1.2 percent in the fourth quarter and an increase of 0.7 percent for the full year.

      Interest and Tax

      Kellogg's interest expense totaled $53 million in the fourth quarter and was $209 million for the year.  Including the impact of mark-to-market adjustments and costs related to Project K, the reported effective tax rate was 39.1 percent for the fourth quarter and 22.6 percent for the full year.  Excluding the mark-to-market adjustments and costs related to Project K, the comparable effective tax rate* was 28.2 percent for the year, lower than expectations due to the geographic mix of profits.

      Cash flow

      Cash flow*, a non-GAAP measure defined as cash from operating activities less capital expenditures, was $1.2 billion for the full year; this was greater than expected and was due to improved working capital and changes to tax legislation.  Kellogg repurchased approximately $690 million of shares during the year.     

      Kellogg Issues Guidance for 2015

      The company issued guidance for comparable net sales in 2015, which are expected to remain approximately unchanged year-over-year.  Kellogg expects full-year 2015 comparable operating profit to decrease at a rate between two and four percent; this includes a negative impact of between three and four percentage points from the rebasing of incentive compensation for 2015.  Full-year 2015 currency-neutral comparable earnings per share are anticipated to be in a range between two percent lower and approximately unchanged; this estimate also includes a negative impact of between three and four percentage points from the rebasing of incentive compensation for 2015.  Guidance for both operating profit and earnings per share excludes the impact of mark-to-market adjustments, 2014's 53rd week, integration costs, costs related to Project K, acquisitions, dispositions, foreign-currency translation, and other items that could affect comparability.  Cash flow is expected to be approximately $1.0 billion, which includes the cash required by Project K.

      Kellogg Announces a Change to Its Long-Term Sales Target

      The company also announced that it is making a change to its long-term financial targets.  It now expects low-single-digit (one to three percent) comparable annual revenue growth, lower than the previous target of between three and four percent growth.  The company's targets for mid-single-digit (four to six percent) annual comparable operating profit growth and high-single-digit (seven to nine percent) annual, currency-neutral comparable earnings per share growth remain unchanged.

      Conference Call / Webcast

      Kellogg will host a conference call to discuss these results on Thursday, February 12, 2015 at 9:30 a.m. Eastern Time.  The conference call and accompanying presentation slides will be broadcast live over the Internet at http://investor.kelloggs.com.  Analysts and institutional investors may participate in the Q&A session by dialing (877) 270-2148 in the U.S., and (412) 902-6510 outside of the U.S.  Members of the media and the public are invited to attend in a listen-only mode.  Rebroadcast information is available at http://investor.kelloggs.com.

      About Kellogg Company

      At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of approximately $14.6 billion, Kellogg is the world's leading cereal company; second largest producer of cookies and crackers; a leading producer of savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

      Use of Non-GAAP Financial Measures

      Certain financial measures have been provided on a non-GAAP (Generally Accepted Accounting Principles) basis.  Management believes the use of such non-GAAP measures provides increased transparency and assists investors in understanding the underlying operating performance of the company and its segments and in the analysis of ongoing operating trends.  All non-GAAP financial measures have been reconciled with the most directly comparable GAAP financial measures in the attachments provided with the release.

      Forward-Looking Statements Disclosure

      This news release contains, or incorporates by reference, "forward-looking statements" with projections concerning, among other things, the Company's efficiency-and-effectiveness program (Project K), the integration of acquired businesses, the Company's strategy, and the Company's sales, earnings, margin, operating profit, costs and expenditures, interest expense, tax rate, capital expenditure, dividends, cash flow, debt reduction, share repurchases, costs, charges, rates of return, brand building, ROIC, working capital, growth, new products, innovation, cost reduction projects, workforce reductions, savings, and competitive pressures.  Forward-looking statements include predictions of future results or activities and may contain the words "expects," "believes," "should," "will," "anticipates," "projects," "estimates,"  "implies," "can," or words or phrases of similar meaning.

      The Company's actual results or activities may differ materially from these predictions.  The Company's future results could also be affected by a variety of factors, including the ability to implement Project K as planned, whether the expected amount of costs associated with Project K will differ from forecasts, whether the Company will be able to realize the anticipated benefits from Project K in the amounts and times expected, the ability to realize the anticipated benefits and synergies from business acquisitions in the amounts and at the times expected, the impact of competitive conditions; the effectiveness of pricing, advertising, and promotional programs; the success of innovation, renovation and new product introductions; the recoverability of the carrying value of goodwill and other intangibles; the success of productivity improvements and business transitions; commodity and energy prices; labor costs; disruptions or inefficiencies in supply chain; the availability of and interest rates on short-term and long-term financing; actual market performance of benefit plan trust investments; the levels of spending on systems initiatives, properties, business opportunities, integration of acquired businesses, and other general and administrative costs; changes in consumer behavior and preferences; the effect of U.S. and foreign economic conditions on items such as interest rates, statutory tax rates, currency conversion and availability; legal and regulatory factors including changes in food safety, advertising and labeling laws and regulations; the ultimate impact of product recalls; business disruption or other losses from war, terrorist acts or political unrest; and other items. 

      Forward-looking statements speak only as of the date they were made, and the Company undertakes no obligation to update them publicly.

      [Kellogg Company Financial News]

      Kellogg Company and Subsidiaries

      CONSOLIDATED STATEMENT OF INCOME

      (millions, except per share data)










      Quarter ended

      Year ended



      January 3,

        December 28,


      January 3,

        December 28,

      (Results are unaudited)

      2015

      2013


      2015

      2013








      Net sales

      $3,514

      $3,501


      $14,580

      $14,792








      Cost of goods sold

      2,658

      1,718


      9,517

      8,689

      Selling, general and administrative expense

      1,278

      523


      4,039

      3,266








      Operating profit

      (422)

      1,260


      1,024

      2,837








      Interest expense

      53

      58


      209

      235

      Other income (expense), net

      (4)

      12


      10

      4








      Income before income taxes 

      (479)

      1,214


      825

      2,606

      Income taxes

      (187)

      394


      186

      792

      Earnings (loss) from joint ventures

      (1)

      (1)


      (6)

      (6)

      Net income

      ($293)

      $819


      $633

      $1,808

      Net income (loss) attributable to noncontrolling interests 

      -

      1


      1

      1

      Net income attributable to Kellogg Company 

      ($293)

      $818


      $632

      $1,807








      Per share amounts:







      Basic

      ($.82)

      $2.26


      $1.76

      $4.98


      Diluted

      ($.82)

      $2.24


      $1.75

      $4.94








      Dividends per share

      $0.49

      $0.46


      $1.90

      $1.80








      Average shares outstanding:







      Basic

      355

      363


      358

      363


      Diluted

      355

      364


      360

      365








      Actual shares outstanding at period end




      356

      363















      Kellogg Company and Subsidiaries



      SELECTED OPERATING SEGMENT DATA









      (millions)









      Quarter ended

      Year-to-date period ended



      January 3,

        December 28,


      January 3,

        December 28,

      (Results are unaudited)

      2015

      2013


      2015

      2013








      Net sales







      U.S. Morning Foods

      $816

      $808


      $3,338

      $3,465


      U.S. Snacks

      850

      830


      3,495

      3,534


      U.S. Specialty

      280

      270


      1,198

      1,202


      North America Other

      357

      342


      1,468

      1,515


      Europe 

      681

      716


      2,887

      2,860


      Latin America 

      287

      281


      1,205

      1,195


      Asia Pacific

      243

      254


      989

      1,021


      Consolidated

      $3,514

      $3,501


      $14,580

      $14,792















      Operating profit 







      U.S. Morning Foods

      $102

      $10


      $491

      $485


      U.S. Snacks

      103

      106


      395

      447


      U.S. Specialty

      57

      55


      266

      265


      North America Other

      60

      52


      252

      275


      Europe 

      59

      36


      240

      256


      Latin America 

      24

      28


      169

      157


      Asia Pacific

      13

      (3)


      45

      60


      Total Reportable Segments

      418

      284


      1,858

      1,945


      Corporate 

      (840)

      976


      (834)

      892


      Consolidated

      ($422)

      $1,260


      $1,024

      $2,837















      Kellogg Company and Subsidiaries




      CONSOLIDATED STATEMENT OF CASH FLOWS




      (millions)










      Year-to-date period ended



      January 3,

      December 28,

      (unaudited)


      2015

      2013





      Operating activities




      Net income


      $633

      $1,808

      Adjustments to reconcile net income to 




      operating cash flows:




        Depreciation and amortization


      503

      532

        Postretirement benefit plan expense (benefit)

      803

      (1,078)

        Deferred income taxes


      (300)

      317

        Other 


      (42)

      25

      Postretirement benefit plan contributions


      (53)

      (48)

      Changes in operating assets and liabilities, net of acquisitions

      249

      251





      Net cash provided by (used in) operating activities

      1,793

      1,807





      Investing activities




      Additions to properties


      (582)

      (637)

      Other


      9

      (4)





      Net cash provided by (used in) investing activities

      (573)

      (641)





      Financing activities




      Net issuances (reductions) of notes payable


      89

      (326)

      Issuances of long-term debt


      952

      645

      Reductions of long-term debt


      (960)

      (762)

      Net issuances of common stock


      217

      475

      Common stock repurchases 


      (690)

      (544)

      Cash dividends


      (680)

      (653)

      Other


      9

      24





      Net cash provided by (used in) financing activities

      (1,063)

      (1,141)





      Effect of exchange rate changes on cash and cash equivalents


      13

      (33)





      Increase (decrease) in cash and cash equivalents

      170

      (8)

      Cash and cash equivalents at beginning of period

      273

      281





      Cash and cash equivalents at end of period

      $443

      $273









      Supplemental financial data:








      Net cash provided by (used in) operating activities

      $1,793

      $1,807

      Additions to properties


      (582)

      (637)

      Cash Flow (operating cash flow less property additions) (a)

      $1,211

      $1,170









      (a) We use this non-GAAP measure of cash flow to focus management and investors on the amount of cash available for debt reduction, dividend distributions, acquisition opportunities, and share repurchase.

      Kellogg Company and Subsidiaries



      CONSOLIDATED BALANCE SHEET



      (millions, except per share data)











      January 3,

       December 28,




      2015

      2013




      (unaudited)

      *






      Current assets





      Cash and cash equivalents



      $443

      $273

      Accounts receivable, net



      1,276

      1,424

      Inventories:





          Raw materials and supplies



      327

      319

          Finished goods and materials in process



      952

      929

      Deferred income taxes



      184

      195

      Other prepaid assets



      152

      127






      Total current assets



      3,334

      3,267






      Property, net of accumulated depreciation





        of $5,526 and $5,501



      3,769

      3,856

      Goodwill



      4,971

      5,051

      Other intangibles, net of accumulated amortization





        of $43 and $34



      2,295

      2,367

      Pension



      250

      419

      Other assets



      507

      514






      Total assets



      $15,126

      $15,474






      Current liabilities





      Current maturities of long-term debt



      $607

      $289

      Notes payable



      828

      739

      Accounts payable



      1,528

      1,432

      Accrued advertising and promotion



      446

      476

      Accrued income taxes



      39

      69

      Accrued salaries and wages



      320

      327

      Other current liabilities



      590

      503






      Total current liabilities



      4,358

      3,835






      Long-term debt



      5,935

      6,330

      Deferred income taxes 



      726

      928

      Pension liability



      777

      277

      Nonpension postretirement benefits



      82

      68

      Other liabilities



      397

      429






      Commitments and contingencies










      Equity





      Common stock, $.25 par value



      105

      105

      Capital in excess of par value



      678

      626

      Retained earnings



      6,689

      6,749

      Treasury stock, at cost



      (3,470)

      (2,999)

      Accumulated other comprehensive income (loss) 



      (1,213)

      (936)






      Total Kellogg Company equity



      2,789

      3,545






      Noncontrolling interests 



      62

      62






      Total equity



      2,851

      3,607






      Total liabilities and equity



      $15,126

      $15,474

      * Condensed from audited financial statements.






      Kellogg Company and Subsidiaries





      Analysis of net sales and operating profit performance
























      Fourth Quarter of 2014 versus 2013 

























      U.S.

      U.S.

      U.S.

      N. America

      North


      Latin

      Asia

      Corp-

      Consoli-

      (dollars in millions)

      Morning Foods

      Snacks

      Specialty

      Other

      America

      Europe

      America

      Pacific

      orate

      dated

      2014 net sales

      $816

      $850

      $280

      $357

      $2,303

      $681

      $287

      $243

      $0

      $3,514

      2013 net sales

      $808

      $830

      $270

      $342

      $2,250

      $716

      $281

      $254

      $0

      $3,501

      % change - 2014 vs. 2013:











      As Reported

      0.9%

      2.4%

      3.7%

      4.5%

      2.3%

      -4.8%

      2.1%

      -4.6%

      0.0%

      0.3%


      Acquisitions/Divestitures

      0.0%

      0.0%

      -1.0%

      0.0%

      -0.1%

      0.0%

      0.0%

      0.0%

      0.0%

      -0.1%


      Integration impact (a)

      0.0%

      0.0%

      0.0%

      0.0%

      0.0%

      0.0%

      0.0%

      -0.1%

      0.0%

      0.0%


      Project K (c)

      0.0%

      0.0%

      0.0%

      -0.2%

      -0.1%

      0.0%

      0.0%

      0.0%

      0.0%

      -0.1%


      Differences in shipping days (d)

      8.6%

      5.5%

      5.7%

      7.1%

      6.9%

      4.5%

      0.3%

      3.5%

      0.0%

      5.6%


      Foreign currency impact

      0.0%

      0.0%

      0.0%

      -3.7%

      -0.5%

      -8.1%

      -5.4%

      -6.8%

      0.0%

      -2.9%

      Comparable growth (f)

      -7.7%

      -3.1%

      -1.0%

      1.3%

      -3.9%

      -1.2%

      7.2%

      -1.2%

      0.0%

      -2.2%














            Volume (tonnage) (g)





      -3.5%

      0.3%

      0.1%

      -1.5%

      0.0%

      -2.3%


            Pricing/mix





      -0.4%

      -1.5%

      7.1%

      0.3%

      0.0%

      0.1%







































      U.S.

      U.S.

      U.S.

      N. America

      North


      Latin

      Asia

      Corp-

      Consoli-

      (dollars in millions)

      Morning Foods

      Snacks

      Specialty

      Other

      America

      Europe

      America

      Pacific

      orate

      dated

      2014 operating profit 

      $102

      $103

      $57

      $60

      $322

      $59

      $24

      $13

      ($840)

      ($422)

      2013 operating profit

      $10

      $106

      $55

      $52

      $223

      $36

      $28

      ($3)

      $976

      $1,260

      % change - 2014 vs. 2013:











      As Reported

      867.6%

      -1.7%

      2.6%

      16.9%

      44.6%

      65.8%

      -15.6%

      510.4%

      -186.0%

      -133.5%


      Acquisitions/Divestitures

      0.0%

      0.0%

      -0.2%

      0.0%

      0.0%

      0.0%

      0.0%

      0.8%

      0.0%

      0.0%


      Integration impact (a)

      0.0%

      0.7%

      0.0%

      0.5%

      0.3%

      8.6%

      0.5%

      -8.5%

      17.2%

      0.3%


      Mark-to-market (b)

      0.0%

      0.0%

      0.0%

      0.0%

      0.0%

      0.0%

      0.0%

      0.0%

      -226.7%

      -191.4%


      Project K (c)

      855.8%

      3.5%

      2.9%

      6.4%

      41.1%

      31.4%

      -2.2%

      483.4%

      268.4%

      53.4%


      Differences in shipping days (d)

      18.7%

      4.7%

      4.9%

      11.3%

      10.1%

      7.9%

      -9.7%

      -1.2%

      -42.7%

      7.6%


      Other costs impacting comparability (e)

      0.0%

      0.0%

      0.0%

      0.0%

      0.0%

      -0.4%

      0.0%

      -0.9%

      -91.9%

      -1.3%


      Foreign currency impact

      0.6%

      0.0%

      0.0%

      -3.7%

      -0.4%

      -5.6%

      -0.2%

      -12.7%

      -18.3%

      -2.0%

      Comparable growth (f)

      -7.5%

      -10.6%

      -5.0%

      2.4%

      -6.5%

      23.9%

      -4.0%

      49.5%

      -92.0%

      -0.1%













      (a)

      Includes impact of integration costs associated with the Pringles acquisition.




      (b)

      Includes mark-to-market adjustments for pension plans and commodity contracts as reflected in cost of goods sold and selling, general and administrative expense.  Actuarial gains/losses for pension plans are recognized in the year they occur.  A portion of these mark-to-market adjustments were capitalized as inventoriable cost at the end of 2014, 2013, and 2012. The amounts capitalized at the end of 2013 and 2012 have been recognized in the first quarter of 2014 and 2013, respectively. Mark-to-market adjustments for commodities reflect the changes in the fair value of contracts for the difference between contract and market prices for the underlying commodities. The resulting gains/losses are recognized in the quarter they occur. 


      (c)

      Costs incurred related primarily to execution of Project K, a four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation.  The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories.  Prior periods presented have been recast to exclude all restructuring and cost reduction activities from  comparable results. Previously, only costs associated with Project K were excluded from comparable results. 

      (d)

      Difference in shipping days resulting from 53rd week of business results that occurred in the fourth quarter of 2014.

      (e)

      Consists of costs related to evaluation of potential acquisitions.

      (f)

      Comparable net sales growth and comparable operating profit growth are non-GAAP measures which are reconciled to the directly comparable measure in accordance with U.S. GAAP within this table.  We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance.  

      (g)

      We measure the volume impact (tonnage) on revenues based on the stated weight of our product shipments. 


      Kellogg Company and Subsidiaries






      Analysis of net sales and operating profit performance


























      Year ended 2014 versus 2013 

























      U.S.

      U.S.

      U.S.

      N. America

      North


      Latin

      Asia

      Corp-

      Consoli-

      (dollars in millions)

      Morning Foods

      Snacks

      Specialty

      Other

      America

      Europe

      America

      Pacific

      orate

      dated

      2014 net sales

      $3,338

      $3,495

      $1,198

      $1,468

      $9,499

      $2,887

      $1,205

      $989

      $0

      $14,580

      2013 net sales

      $3,465

      $3,534

      $1,202

      $1,515

      $9,716

      $2,860

      $1,195

      $1,021

      $0

      $14,792

      % change - 2014 vs. 2013:











      As Reported

      -3.7%

      -1.1%

      -0.3%

      -3.1%

      -2.2%

      0.9%

      0.9%

      -3.1%

      0.0%

      -1.4%


      Acquisitions/Divestitures

      0.0%

      0.0%

      -0.2%

      0.0%

      0.0%

      0.0%

      0.0%

      -0.1%

      0.0%

      -0.1%


      Integration impact (a)

      0.0%

      0.0%

      0.0%

      0.1%

      0.0%

      0.0%

      0.0%

      0.3%

      0.0%

      0.1%


      Project K (c)

      0.0%

      0.0%

      0.0%

      -0.1%

      0.0%

      0.0%

      0.0%

      0.0%

      0.0%

      0.0%


      Differences in shipping days (d)

      2.0%

      1.3%

      1.3%

      1.6%

      1.6%

      1.2%

      0.1%

      0.9%

      0.0%

      1.4%


      Foreign currency impact

      0.0%

      0.0%

      0.0%

      -2.9%

      -0.4%

      0.4%

      -3.1%

      -4.9%

      0.0%

      -0.8%

      Comparable growth (f)

      -5.7%

      -2.4%

      -1.4%

      -1.8%

      -3.4%

      -0.7%

      3.9%

      0.7%

      0.0%

      -2.0%














            Volume (tonnage) (g)





      -3.2%

      0.0%

      -5.4%

      -0.1%

      0.0%

      -2.6%


            Pricing/mix





      -0.2%

      -0.7%

      9.3%

      0.8%

      0.0%

      0.6%







































      U.S.

      U.S.

      U.S.

      N. America

      North


      Latin

      Asia

      Corp-

      Consoli-

      (dollars in millions)

      Morning Foods

      Snacks

      Specialty

      Other

      America

      Europe

      America

      Pacific

      orate

      dated

      2014 operating profit 

      $491

      $395

      $266

      $252

      $1,404

      $240

      $169

      $45

      ($834)

      $1,024

      2013 operating profit

      $485

      $447

      $265

      $275

      $1,472

      $256

      $157

      $60

      $892

      $2,837

      % change - 2014 vs. 2013:











      As Reported

      1.1%

      -11.5%

      0.4%

      -8.4%

      -4.6%

      -6.2%

      7.3%

      -24.3%

      -193.4%

      -63.9%


      Acquisitions/Divestitures

      0.0%

      0.0%

      0.0%

      0.0%

      -0.1%

      0.0%

      0.0%

      1.2%

      0.0%

      0.1%


      Integration impact (a)

      0.0%

      2.4%

      0.0%

      0.5%

      0.8%

      0.9%

      0.6%

      3.1%

      8.0%

      1.0%


      Mark-to-market (b)

      0.0%

      0.0%

      0.0%

      0.0%

      0.0%

      0.0%

      0.0%

      0.0%

      -203.3%

      -59.6%


      Project K (c)

      8.4%

      -6.4%

      0.7%

      -2.9%

      0.6%

      -19.3%

      -1.6%

      -13.7%

      -28.5%

      -2.7%


      Differences in shipping days (d)

      3.4%

      1.2%

      1.0%

      2.4%

      2.2%

      1.8%

      -1.7%

      -0.2%

      -12.9%

      1.6%


      Other costs impacting comparability (e)

      0.0%

      0.0%

      0.0%

      0.0%

      0.0%

      -0.1%

      0.0%

      -0.2%

      -22.5%

      -0.3%


      Foreign currency impact

      0.1%

      0.0%

      0.0%

      -3.2%

      -0.5%

      2.7%

      1.5%

      -5.3%

      13.3%

      -0.1%

      Comparable growth (f)

      -10.8%

      -8.7%

      -1.3%

      -5.2%

      -7.6%

      7.8%

      8.5%

      -9.2%

      52.5%

      -3.9%













      (a)

      Includes impact of integration costs associated with the Pringles acquisition.




      (b)

      Includes mark-to-market adjustments for pension plans and commodity contracts as reflected in cost of goods sold and selling, general and administrative expense.  Actuarial gains/losses for pension plans are recognized in the year they occur.  A portion of these mark-to-market adjustments were capitalized as inventoriable cost at the end of 2014, 2013, and 2012. The amounts capitalized at the end of 2013 and 2012 have been recognized in the first quarter of 2014 and 2013, respectively. Mark-to-market adjustments for commodities reflect the changes in the fair value of contracts for the difference between contract and market prices for the underlying commodities. The resulting gains/losses are recognized in the quarter they occur. 


      (c)

      Costs incurred related primarily to execution of Project K, a four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation.  The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories.  Prior periods presented have been recast to exclude all restructuring and cost reduction activities from  comparable results. Previously, only costs associated with Project K were excluded from comparable results. 

      (d)

      Difference in shipping days resulting from 53rd week of business results that occurred in the fourth quarter of 2014.

      (e)

      Consists of costs related to evaluation of potential acquisitions.

      (f)

      Comparable net sales growth and comparable operating profit growth are non-GAAP measures which are reconciled to the directly comparable measure in accordance with U.S. GAAP within this table.  We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance.  

      (g)

      We measure the volume impact (tonnage) on revenues based on the stated weight of our product shipments.

      Kellogg Company and Subsidiaries


      Restructuring and cost reduction activities



      (millions)













      Quarter ended January 3, 2015


      Year-to-date period ended January 3, 2015




      Net Sales

      Cost of
      goods sold

      Selling, general and
      administrative
      expense

      Total


      Net Sales

      Cost of
      goods sold

      Selling, general and
      administrative
      expense

      Total

      2014












      U.S. Morning Foods

      $ -

      $16

      $3

      $19


      $ -

      $52

      $8

      $60


      U.S. Snacks

      -

      12

      3

      15


      -

      51

      6

      57


      U.S. Specialty

      -

      -

      1

      1


      -

      1

      2

      3


      North America Other

      1

      5

      1

      7


      1

      13

      4

      18


      Europe

      -

      7

      10

      17


      -

      37

      43

      80


      Latin America

      1

      -

      1

      2


      1

      1

      6

      8


      Asia Pacific

      -

      12

      3

      15


      -

      29

      8

      37


      Corporate

      -

      (20)

      18

      (2)


      -

      (32)

      67

      35



      Total

      $2

      $32

      $40

      $74


      $2

      $152

      $144

      $298















      Quarter ended December 28, 2013


      Year-to-date period ended December 28, 2013



      Net Sales

      Cost of
      goods sold

      Selling, general and
      administrative
      expense

      Total


      Net Sales

      Cost of
      goods sold

      Selling, general and
      administrative
      expense

      Total

      2013












      U.S. Morning Foods

      $ -

      $94

      $3

      $97


      $ -

      $101

      $8

      $109


      U.S. Snacks

      -

      17

      3

      20


      -

      21

      9

      30


      U.S. Specialty

      -

      1

      1

      2


      -

      2

      3

      5


      North America Other

      -

      8

      2

      10


      -

      8

      3

      11


      Europe

      -

      18

      3

      21


      -

      21

      6

      27


      Latin America

      -

      0

      2

      2


      -

      1

      4

      5


      Asia Pacific

      -

      22

      3

      25


      -

      29

      3

      32


      Corporate

      -

      12

      12

      24


      -

      12

      19

      31



      Total

      $ -

      $172

      $29

      $201


      $ -

      $195

      $55

      $250













      2014 Variance - better(worse) than 2013










      U.S. Morning Foods

      $ -

      $78

      $ -

      $78


      $ -

      $49

      $ -

      $49


      U.S. Snacks

      -

      6

      -

      6


      -

      (30)

      3

      (27)


      U.S. Specialty

      -

      1

      -

      1


      -

      1

      1

      2


      North America Other

      (1)

      3

      1

      3


      (1)

      (5)

      (1)

      (7)


      Europe

      -

      11

      (7)

      4


      -

      (16)

      (37)

      (53)


      Latin America

      (1)

      (1)

      2

      -


      (1)

      -

      (2)

      (3)


      Asia Pacific

      -

      11

      (1)

      10


      -

      -

      (5)

      (5)


      Corporate

      -

      32

      (5)

      27


      -

      44

      (48)

      (4)



      Total

      $(2)

      $141

      $(10)

      $129


      $(2)

      $43

      $(89)

      $(48)














      Kellogg Company and Subsidiaries


      Integration Costs*


      (millions)

























      Quarter ended January 3, 2015


      Year-to-date period ended January 3, 2015




      Net Sales

      Cost of
      goods sold

      Selling, general and
      administrative
      expense

      Total


      Net Sales

      Cost of
      goods sold

      Selling, general and
      administrative
      expense

      Total

      2014












      U.S. Snacks

      $ -

      $ -

      $ -

      $ -


      $ -

      $ -

      $ -

      $ -


      North America Other

      -

      -

      -

      -


      -

      -

      -

      -


      Europe

      -

      4

      11

      15


      -

      18

      18

      36


      Latin America

      -

      -

      -

      -


      -

      -

      -

      -


      Asia Pacific

      1

      2

      1

      4


      1

      4

      2

      7


      Corporate

      -

      -

      (1)

      (1)


      -

      -

      -

      -



      Total

      $1

      $6

      $11

      $18


      $1

      $22

      $20

      $43















      Quarter ended December 28, 2013


      Year-to-date period ended December 28, 2013




      Net Sales

      Cost of
      goods sold

      Selling, general and
      administrative
      expense

      Total


      Net Sales

      Cost of
      goods sold

      Selling, general and
      administrative
      expense

      Total

      2013












      U.S. Snacks

      $ -

      $ -

      $1

      $1


      $ -

      $1

      $11

      $12


      North America Other

      -

      -

      -

      -


      1

      -

      -

      1


      Europe

      -

      6

      10

      16


      -

      13

      21

      34


      Latin America

      -

      -

      -

      -


      -

      -

      1

      1


      Asia Pacific

      -

      -

      -

      -


      4

      1

      6

      11


      Corporate

      -

      -

      -

      -


      -

      -

      6

      6



      Total

      $ -

      $6

      $11

      $17


      $5

      $15

      $45

      $65













      2014 Variance - better(worse) than 2013










      U.S. Snacks

      $ -

      $ -

      $1

      $1


      $ -

      $1

      $11

      $12


      North America Other

      -

      -

      -

      -


      1

      -

      -

      1


      Europe

      -

      2

      (1)

      1


      -

      (5)

      3

      (2)


      Latin America

      -

      -

      -

      -


      -

      -

      1

      1


      Asia Pacific

      (1)

      (2)

      (1)

      (4)


      3

      (3)

      4

      4


      Corporate

      -

      -

      1

      1


      -

      -

      6

      6



      Total

      $(1)

      $ -

      $0

      $(1)


      $4

      $(7)

      $25

      $22













      *

      Integration costs are charges incurred by the Company as a direct result of the work performed for the acquisition of the Pringles business.


      Kellogg Company and Subsidiaries

      Reconciliation of Non-GAAP Amounts - Reported Net Sales to Comparable Net Sales



































      Quarter ended January 3, 2015













      U.S.

      U.S.

      U.S.

      N. America





      Kellogg

      (millions)

      Morning Foods

      Snacks

      Specialty

      Other

      Europe

      Latin America

      Asia Pacific

      Corporate

      Consolidated












      Reported Net Sales

      $816

      $850

      $280

      $357

      $681

      $287

      $243

      $0

      $3,514


      Integration impact (a)

      -

      -

      -

      -

      -

      -

      (1)

      -

      (1)


      Project K (b)

      -

      -

      -

      (1)

      -

      (1)

      -

      -

      (2)


      Differences in shipping days (c)

      70

      46

      16

      24

      32

      1

      8

      -

      197

      Comparable Net Sales (d)

      $746

      $804

      $264

      $334

      $649

      $287

      $236

      $0

      $3,320






















      Quarter ended December 28, 2013













      U.S.

      U.S.

      U.S.

      N. America





      Kellogg

      (millions)

      Morning Foods

      Snacks

      Specialty

      Other

      Europe

      Latin America

      Asia Pacific

      Corporate

      Consolidated












      Reported Net Sales

      $808

      $830

      $270

      $342

      $716

      $281

      $254

      $0

      $3,501


      Integration impact (a)

      -

      -

      -

      -

      -

      -

      -

      -

      -


      Project K (b)

      -

      -

      -

      -

      -

      -

      -

      -

      -


      Differences in shipping days (c)

      -

      -

      -

      -

      -

      -

      -

      -

      -

      Comparable Net Sales (d)

      $808

      $830

      $270

      $342

      $716

      $281

      $254

      $0

      $3,501













      (a)

      Includes impact of integration costs associated with the Pringles acquisition.

      (b)

      Costs incurred related primarily to execution of Project K, a four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation.  The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories.  Prior periods presented have been recast to exclude all restructuring and cost reduction activities from  comparable results. Previously, only costs associated with Project K were excluded from comparable results. 

      (c)

      Difference in shipping days resulting from 53rd week of business results that occurred in the fourth quarter of 2014.

      (d)

      Comparable net sales and comparable operating profit are non-GAAP measures which are reconciled to the directly comparable measure in accordance with U.S. GAAP within this table.  We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance. 


      Kellogg Company and Subsidiaries



      Reconciliation of Non-GAAP Amounts - Reported Net Sales to Comparable Net Sales



































      Year-to-date period ended January 3, 2015













      U.S.

      U.S.

      U.S.

      N. America





      Kellogg

      (millions)

      Morning Foods

      Snacks

      Specialty

      Other

      Europe

      Latin America

      Asia Pacific

      Corporate

      Consolidated












      Reported Net Sales

      $3,338

      $3,495

      $1,198

      $1,468

      $2,887

      $1,205

      $989

      $0

      $14,580


      Integration impact (a)

      -

      -

      -

      -

      -

      -

      (1)

      -

      (1)


      Project K (b)

      -

      -

      -

      (1)

      -

      (1)

      -

      -

      (2)


      Differences in shipping days (c)

      70

      46

      16

      24

      32

      1

      8

      -

      197

      Comparable Net Sales (d)

      $3,268

      $3,449

      $1,182

      $1,445

      $2,855

      $1,205

      $982

      $0

      $14,386






















      Year-to-date period ended December 28, 2013













      U.S.

      U.S.

      U.S.

      N. America





      Kellogg

      (millions)

      Morning Foods

      Snacks

      Specialty

      Other

      Europe

      Latin America

      Asia Pacific

      Corporate

      Consolidated












      Reported Net Sales

      $3,465

      $3,534

      $1,202

      $1,515

      $2,860

      $1,195

      $1,021

      $0

      $14,792


      Integration impact (a)

      -

      -

      -

      (1)

      -

      -

      (4)

      -

      (5)


      Project K (b)

      -

      -

      -

      -

      -

      -

      -

      -

      -


      Differences in shipping days (c)










      Comparable Net Sales (d)

      $3,465

      $3,534

      $1,202

      $1,516

      $2,860

      $1,195

      $1,025

      $0

      $14,797













      (a)

      Includes impact of integration costs associated with the Pringles acquisition.

      (b)

      Costs incurred related primarily to execution of Project K, a four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation.  The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories.  Prior periods presented have been recast to exclude all restructuring and cost reduction activities from  comparable results. Previously, only costs associated with Project K were excluded from comparable results. 

      (c)

      Difference in shipping days resulting from 53rd week of business results that occurred in the fourth quarter of 2014.

      (d)

      Comparable net sales and comparable operating profit are non-GAAP measures which are reconciled to the directly comparable measure in accordance with U.S. GAAP within this table.  We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance. 


      Kellogg Company and Subsidiaries



      Reconciliation of Non-GAAP Amounts - Reported Operating Profit to Comparable Operating Profit



































      Quarter ended January 3, 2015













      U.S.

      U.S.

      U.S.

      N. America





      Kellogg

      (millions)

      Morning Foods

      Snacks

      Specialty

      Other

      Europe

      Latin America

      Asia Pacific

      Corporate

      Consolidated












      Reported Operating Profit

      $102

      $103

      $57

      $60

      $59

      $24

      $13

      $(840)

      ($422)


      Integration impact (a)

      -

      -

      -

      -

      (15)

      -

      (4)

      1

      (18)


      Mark-to-market (b)

      -

      -

      -

      -

      -

      -

      -

      (822)

      (822)


      Project K (c)

      (19)

      (15)

      (1)

      (7)

      (17)

      (2)

      (15)

      2

      (74)


      Differences in shipping days (d)

      20

      6

      3

      7

      6

      (3)

      -

      (3)

      36


      Other costs impacting comparability (e)

      -

      -

      -

      -

      -

      -

      -

      (6)

      (6)

      Comparable Operating Profit (f)

      $101

      $112

      $55

      $60

      $85

      $29

      $32

      $(12)

      $462






















      Quarter ended December 28, 2013













      U.S.

      U.S.

      U.S.

      N. America





      Kellogg

      (millions)

      Morning Foods

      Snacks

      Specialty

      Other

      Europe

      Latin America

      Asia Pacific

      Corporate

      Consolidated












      Reported Operating Profit

      $10

      $106

      $55

      $52

      $36

      $28

      ($3)

      $976

      $1,260


      Integration impact (a)

      -

      (1)

      -

      -

      (16)

      -

      -

      -

      (17)


      Mark-to-market (b)

      -

      -

      -

      -

      -

      -

      -

      1,006

      1,006


      Project K (c)

      (97)

      (20)

      (2)

      (10)

      (21)

      (2)

      (25)

      (24)

      (201)


      Differences in shipping days (d)

      -

      -

      -

      -

      -

      -

      -

      -

      -


      Other costs impacting comparability (e)

      -

      -

      -

      -

      -

      -

      -

      -

      -

      Comparable Operating Profit (f)

      $107

      $127

      $57

      $62

      $73

      $30

      $22

      $(6)

      $472













      (a)

      Includes impact of integration costs associated with the Pringles acquisition.

      (b)

      Includes mark-to-market adjustments for pension plans and commodity contracts as reflected in cost of goods sold and selling, general and administrative expense.  Actuarial gains/losses for pension plans are recognized in the year they occur.  A portion of these mark-to-market adjustments were capitalized as inventoriable cost at the end of 2014, 2013, and 2012. The amounts capitalized at the end of 2013 and 2012 have been recognized in the first quarter of 2014 and 2013, respectively. Mark-to-market adjustments for commodities reflect the changes in the fair value of contracts for the difference between contract and market prices for the underlying commodities. The resulting gains/losses are recognized in the quarter they occur. 

      (c)

      Costs incurred related primarily to execution of Project K, a four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation.  The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories.  Prior periods presented have been recast to exclude all restructuring and cost reduction activities from  comparable results. Previously, only costs associated with Project K were excluded from comparable results. 

      (d)

      Difference in shipping days resulting from 53rd week of business results that occurred in the fourth quarter of 2014.

      (e)

      Consists of costs related to evaluation of potential acquisitions.

      (f)

      Comparable net sales and comparable operating profit are non-GAAP measures which are reconciled to the directly comparable measure in accordance with U.S. GAAP within this table.  We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance.  


      Kellogg Company and Subsidiaries

      Reconciliation of Non-GAAP Amounts - Reported Operating Profit to Comparable Operating Profit



































      Year-to-date period ended January 3, 2015













      U.S.

      U.S.

      U.S.

      N. America





      Kellogg

      (millions)

      Morning Foods

      Snacks

      Specialty

      Other

      Europe

      Latin America

      Asia Pacific

      Corporate

      Consolidated












      Reported Operating Profit

      $491

      $395

      $266

      $252

      $240

      $169

      $45

      $(834)

      $1,024


      Integration impact (a)

      -

      -

      -

      -

      (36)

      -

      (7)

      -

      (43)


      Mark-to-market (b)

      -

      -

      -

      -

      -

      -

      -

      (784)

      (784)


      Project K (c)

      (60)

      (57)

      (3)

      (18)

      (80)

      (8)

      (37)

      (35)

      (298)


      Differences in shipping days (d)

      20

      6

      3

      7

      6

      (3)

      -

      (3)

      36


      Other costs impacting comparability (e)

      -

      -

      -

      -

      -

      -

      -

      (6)

      (6)

      Comparable Operating Profit (f)

      $531

      $446

      $266

      $263

      $350

      $180

      $89

      $(6)

      $2,119






















      Year-to-date period ended December 28, 2013













      U.S.

      U.S.

      U.S.

      N. America





      Kellogg

      (millions)

      Morning Foods

      Snacks

      Specialty

      Other

      Europe

      Latin America

      Asia Pacific

      Corporate

      Consolidated












      Reported Operating Profit

      $485

      $447

      $265

      $275

      $256

      $157

      $60

      $892

      $2,837


      Integration impact (a)

      -

      (12)

      -

      (1)

      (34)

      (1)

      (11)

      (6)

      (65)


      Mark-to-market (b)

      -

      -

      -

      -

      -

      -

      -

      947

      947


      Project K (c)

      (109)

      (30)

      (5)

      (11)

      (27)

      (5)

      (32)

      (31)

      (250)


      Differences in shipping days (d)

      -

      -

      -

      -

      -

      -

      -

      -

      -


      Other costs impacting comparability (e)

      -

      -

      -

      -

      -

      -

      -

      -

      -

      Comparable Operating Profit (f)

      $594

      $489

      $270

      $287

      $317

      $163

      $103

      $(18)

      $2,205













      (a)

      Includes impact of integration costs associated with the Pringles acquisition.

      (b)

      Includes mark-to-market adjustments for pension plans and commodity contracts as reflected in cost of goods sold and selling, general and administrative expense.  Actuarial gains/losses for pension plans are recognized in the year they occur.  A portion of these mark-to-market adjustments were capitalized as inventoriable cost at the end of 2014, 2013, and 2012. The amounts capitalized at the end of 2013 and 2012 have been recognized in the first quarter of 2014 and 2013, respectively. Mark-to-market adjustments for commodities reflect the changes in the fair value of contracts for the difference between contract and market prices for the underlying commodities. The resulting gains/losses are recognized in the quarter they occur. 

      (c)

      Costs incurred related primarily to execution of Project K, a four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation.  The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories.  Prior periods presented have been recast to exclude all restructuring and cost reduction activities from  comparable results. Previously, only costs associated with Project K were excluded from comparable results. 

      (d)

      Difference in shipping days resulting from 53rd week of business results that occurred in the fourth quarter of 2014.

      (e)

      Consists of costs related to evaluation of potential acquisitions.

      (f)

      Comparable net sales and comparable operating profit are non-GAAP measures which are reconciled to the directly comparable measure in accordance with U.S. GAAP within this table.  We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance.  


      Kellogg Company and Subsidiaries


      Reconciliation of Non-GAAP Amounts - Reported EPS to Comparable EPS













       Quarter ended


      Year-to-date period ended




      January 3,
      2015

      December 28,
      2013


      January 3,
      2015

      December 28,
      2013








      Reported EPS

      ($0.82)

      $2.24


      $1.75

      $4.94


      Pringles integration costs (a)


      (0.04)

      (0.03)


      (0.09)

      (0.13)


      Mark-to-market (b)


      (1.52)

      1.83


      (1.42)

      1.72


      Project K (c)


      (0.16)

      (0.41)


      (0.61)

      (0.50)


      Differences in shipping days (d)


      0.07

      -


      0.07

      -


      Other costs impacting comparability (e)


      (0.01)

      -


      (0.01)

      -

      Comparable EPS (f)

      $0.84

      $0.85


      $3.81

      $3.85


      Impact of foreign currency translation

      ($0.02)



      ($0.01)


      Currency-neutral comparable EPS

      $0.86



      $3.82










      (a)

      Includes impact of integration costs associated with the Pringles acquisition.

      (b)

      Includes mark-to-market adjustments for pension plans and commodity contracts as reflected in cost of goods sold and selling, general and administrative expense.  Actuarial gains/losses for pension plans are recognized in the year they occur.  A portion of these mark-to-market adjustments were capitalized as inventoriable cost at the end of 2014, 2013, and 2012. The amounts capitalized at the end of 2013 and 2012 have been recognized in the first quarter of 2014 and 2013, respectively. Mark-to-market adjustments for commodities reflect the changes in the fair value of contracts for the difference between contract and market prices for the underlying commodities. The resulting gains/losses are recognized in the quarter they occur. 

      (c)

      Costs incurred related primarily to execution of Project K, a four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation.  The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories.  Prior periods presented have been recast to exclude all restructuring and cost reduction activities from  comparable results. Previously, only costs associated with Project K were excluded from comparable results.

      (d)

      Difference in shipping days resulting from 53rd week of business results that occurred in the fourth quarter of 2014.

      (e)

      Consists of costs related to evaluation of potential acquisitions.

      (f)

      Comparable EPS is a non-GAAP measure which is reconciled to the directly comparable measure in accordance with U.S. GAAP within this table.  We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance.  


      Kellogg Company and Subsidiaries



      Reconciliation of Non-GAAP Amounts



      Reported Effective Tax Rate to Comparable Effective Tax Rate







      Quarter ended


      Year-to-date period
      ended





      January 3, 2015


      January 3, 2015









      Reported Effective Tax Rate


      39.1%


      22.6%



      Integration impact


      -0.1%


      0.0%



      Mark-to-market (a)


      12.1%


      -5.8%



      Project K (b)


      0.5%


      0.2%



      Differences in shipping days (c)


      0.2%


      0.0%



      Other costs impacting comparability (d)


      -0.1%


      0.0%


      Comparable Effective Tax Rate (e)


      26.5%


      28.2%














      (a)

      Mark-to-market adjustments, in general, were incurred in jurisdictions with tax rates higher than our reported effective tax rate during the quarter and year-to-date period ended January 3, 2015.

      (b)

      Costs incurred related to the execution of restructuring and cost reduction activities, in general, were incurred in jurisdictions with tax rates lower than our effective tax rate during the quarter and year-to-date period ended January 3, 2015.

      (c)

      Difference in shipping days resulting from 53rd week of business results that occurred in the fourth quarter of 2014.

      (d)

      Consists of costs related to evaluation of potential acquisitions.

      (e)

      Comparable effective tax rate is reconciled to the directly comparable measure in accordance with U.S. GAAP within this table.

      SOURCE Kellogg Company

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